Ayelet has been involved in the startup and social media scene before the term social media even existed. In her past she was the Marketing Manager at ICQ for 4 years as well as a writer at Mashable, TechCrunch and The Next Web. In 2006 she set out to build the Blonde 2.0 empire which now has over 20 employees from all around the world. Since then, Blonde 2.0 has become the largest global digital marketing company in Israel helping 40+ companies worldwide.
Specifically for the startups she works with both in Israel and Europe, Ayelet acts as a diplomat, enabling them to get the exposure they deserve and the business opportunities they require in order to have the same equal chance as startups located in Silicon Valley or New York City.