The Inside Pitch About Pitching

Camryn Rabideau

June 15, 2017 /

InStyle, Elite Daily

Camryn is a freelance writer and editor with several years of experience at both digital and print publications, including InStyle, Martha Stewart, and Elite Daily.
1) What’s the best way to pitch you?
Mostly email. You can reach out on social media if you really want, but email’s easier.


2) What’s the best time to pitch you?
Pretty much any time.


3) What kind of stories interest you?

I do a lot of product features and round-ups, so anything about new, cutting-edge innovations is always intriguing. I’m also a sucker for a really great profiles on inspiring individuals.


4) What tips would you give someone pitching you?

Above all else, do your homework. Just because you see my name on a website doesn’t mean I’m the right person to contact. Also, please do a little research on what types of articles I write before you send me a pitch—for example, I get lots of pitches about holiday gift guides, but I’ve never written one of those.

My second big tip would be that tailored pitches are always better. I can spot a mass email blast from a mile away, and that’s not going to win you any points. I definitely prefer pitches that are specific to me, mention what publication you’re interested in being featured in and explain why you think it’s something that would interest that particular audience.


5) What will you never write about?

I’m a lifestyle writer, so you can safely rule out politics, most B2B topics, and intense tech topics. I do cover consumer-facing tech, though.


6) What’s the best pitch you ever got?

It was actually from Michelle at Blonde 2.0. Her first pitch to me showed that she had looked into my background and knew who I was as a writer. Her pitches are always relevant to my target audiences, and that goes a long way.


7) Do you prefer to receive news in a press release or a different format?

It’s fine to attach a press release, but it shouldn’t be the only info you send. Again, mass-blasted pitches are impersonal, so at least write a few sentences tailored toward me particularly.


8) How do you feel about embargoes?

I’m happy to work around them. However, I personally don’t like pitches sent way in advance of the embargo date. I work on pretty tight turnarounds, so if you send me a pitch a month before I can publish it, I’m probably going to forget about it.


9) What are some of the biggest mistakes that people make when pitching you?

Just not taking the time to look into what I do and don’t write. Like I mentioned previously, it’s important to find the right person to send your pitch to. I wouldn’t write about your product without research it first, so show me the same courtesy.


10) What’s the biggest misconception/s that you think people have about the media?

I write a lot of product features, and on social media, people never fail to write comments like, “How much did they pay you to write this?” Neither I nor my publications get paid to write about products, and if we do, it’s clearly labeled as a sponsored post. The products I feature are things that I genuinely like and think are interesting, and a lot of the time, I’ve discovered the products myself, not through PR efforts.

[The best pitch I ever got] was actually from Michelle at Blonde 2.0. Her first pitch to me showed that she had looked into my background and knew who I was as a writer.

It's fine to attach a press release, but it shouldn't be the only info you send. Again, mass-blasted pitches are impersonal, so at least write a few sentences tailored toward me particularly.

Leave a Reply

-->