Browsing articles tagged with "Branding Archives - Blonde 2.0's Blog"

So you’ve decided to use social media to promote your startup. Great. Now you have to think about how to promote yourself. The way to go is simple: Self-brand. This will help advance product recognition and general brand awareness, create connections, build a reputation and eventually reach your target audience. However, to prevent you from […]

on Sunday I gave a lecture at The Marker’s Customer Experience Conference. I spoke about: “The relationship between the brand and the consumer on social networks: From flirt to love.” How should brands engage with consumers on social networks? You’ll see that the relationship between brands and consumers on social networks is very similar to […]

(Guest post by Dorine Sinigaglia) Recently, I noticed a friend of mine following a food truck company on Twitter. Call me old-fashioned, but I didn’t even know food trucks were still around – let alone had Twitter accounts! Food vendors always reminded me of a place where starved businessmen would run to grab a quick bite in […]

Guest Post by Ahuvah This blog post was inspired by an article I just read in Business Week titled “The Great Trust Offensive”. As I personally delve deeper into the world of corporate branding, I find it very interesting to come across various insights and tactics to building a brand and maintaining the correct corporate […]

In the years that I’ve been involved in social media, I have heard so many misconceptions and myths about social media that I am certain this article is long overdue. Here is a list of the top five misconceptions regarding social media: 1) Misconception #1: Social Media is only right for certain brands – Often […]

Guest Post written by Ahuvah Berger Everywhere you turn you hear the words social media, user generated content, Twitter, Facebook, Digg, etc but the real question remains – what is the purpose of social media? How can companies leverage these tools to engage and monitor their brands online? We have watched an evolution occur on […]