Browsing articles in "Public Relations"

  Blonde 2.0 has always been on the cutting edge of innovation. Since the firm was founded in 2006, we’ve specialized in many emerging technologies, such as AR-VR, machine-learning, robotics, drones, healthtech and more. For some time, we’ve been awestruck by the rise and rise of blockchains and cryptocurrencies, as they step out of the […]

Occasionally a company comes along with plans to “revolutionize” the tech industry, thinking buzzwords are how they can best convey their technology’s capabilities to the world. Working in PR, I know a thing or two about just how much journalists hate buzzwords. Here are three startups nixing buzzwords and replacing them with solutions to real […]

When social media websites and platforms first entered our lives it was all about community – “You can talk and get to know people from all over the world” is what we were promised, and what we got. Since then, the concept of a social media platform has transformed so many times, and we’re so […]

From recording your own voice on Waze to StoreDot proving that you can fuel an electric car in 5 minutes, this has been yet another incredible month to be a Blonde 2.0 client. Waze had a slew of announcements, including the ability to record your own voice, giving yourself directions while you drive! Want to […]

FASHION: a seven letter word that is a part of everyone’s lives, even if they don’t want to admit it. In the past, fashion was fairly common, in the sense that people dressed almost the same (depending on where in the world they were of course). But as time has progressed, so have people’s fashion […]

Whether you’re celebrating the anniversary of an important moment in history or commemorating a historical figure, it’s more likely to be highly effective when using social media. By walking through an incredibly creative Twitter project on the Six Day War by Israel’s Ministry of Foreign Affairs (MFA), we can learn how to honor the past successfully. […]

I was curled up in a ball in our high school lounge when the principal came in. I felt instant fear – I couldn’t get detention, again. I was quickly informed that the school lounge was not for sleeping, but for enjoying my classmates’ company in between courses. I slowly lifted my head and with […]

I believe it was Aristotle who first said: “if you didn’t Instagram it, did it even happen?” Well, to answer the age old scholar’s inquiry the answer is no. Okay so maybe I’m exaggerating just a tad, but to some extent most millennials and even baby boomers feel the pressure to share every memory and […]

From defying gravity with a real life Iron Man suit to selling the most expensive israeli patent in history to Snap, it’s been another amazing month to be a Blonde 2.0 client. Gravity, the human flight startup defying its namesake, demoed it’s actual, real life, IRON MAN SUIT. In case you were living under a […]

It’s almost 2020 and technological innovations are positively affecting nearly every part of our day-to-day lives. We have smart homes, smart devices, and smart driving cars. Using our mobile phones, with a touch of a button, we’re video chatting, purchasing goods, or sending selfies to folks on the other side of the world One of the […]