Browsing articles in "Advertising and Marketing"

When social media websites and platforms first entered our lives it was all about community – “You can talk and get to know people from all over the world” is what we were promised, and what we got. Since then, the concept of a social media platform has transformed so many times, and we’re so […]

We’ve all seen far too many tips and tricks on the latest health fads. To call this amount of information overwhelming would be an understatement. If only there was a one-stop shop for a healthier lifestyle. That’s where healthhunt comes in. This India-based, women-ran startup covers all aspects of your health and wellness on one […]

Elections in the U.S, war in Syria, political turmoil in Europe… Looks like every burning issue the world is dealing with can be connected to or have repercussions on Israel. For some people, the mere mention of Israel creates a whole bunch of different emotions – From sad to happy, from anger to laughter… But […]

It seems like crowdfunding is becoming more popular recently… Great stories of crowdfunding success continue spreading around the web, and companies see it as the perfect way to kick-start their product. But navigating through the crowdfunding seas is not that simple, just like jumping into a new relationship, there are basic moves and sacrifices you […]

You could feel the excitement here at the Blonde 2.0 offices over the release of the latest Star Wars film, The Force Awakens. Our Team Spirit Leader, the appropriately named “Jedi”, barked in anticipation. Miniature Darth Vader’s bowl of candies, for visitors to our offices, was waiting to be refilled. The video monitor in the PR […]

The best moment of my day is when I get home from work, but not because work is over and I can finally take my shoes off. I’m excited to walk through that door because I am always greeted by my crazy, happy, slobbering, 75lb, labrador retriever, Ziggy. Being around a dog every day that’s […]

Mother’s Day is here again and my mother never lets me forget that although I am all grown up, I am still her son. “Can you please put the phone down,” my mother says, using the same tone of voice as when I was 10 years old. “We’re about to have dinner.” “Uh-huh,” I say […]

2014 has been an amazing year for Blonde 2.0 from winning awards such as “PR Campaign of the Year” for our work with Viber to “Viral Campaign of the Year” for our work with StoreDot. Yet the most exciting announcement of all, has yet to be announced and I am happy to share it with […]

We’re pretty big on Star Wars here at Blonde 2.0, so as Master Yoda would say: “Do. Or do not. There is no try”. But, If you want to see results from your PR efforts, you still need to make sure you’re doing it right. I got my start in PR in the non-profit sector, […]

“Thanksgiving is an emotional holiday,” legendary Tonight Show host Johnny Carson once said. “People travel thousands of miles to be with people they only see once a year. And then discover once a year is way too often.” I really have nothing against Thanksgiving. I enjoy the Macy’s Thanksgiving Day Parade, watching football, and eating […]