Occasionally a company comes along with plans to “revolutionize” the tech industry, thinking buzzwords are how they can best convey their technology’s capabilities to the world. Working in PR, I know a thing or two about just how much journalists hate buzzwords. Here are three startups nixing buzzwords and replacing them with solutions to real issues.


The company developed a proprietary deep learning algorithm that increases overall speed and efficiency in processors, while eliminating the need for Graphic Processing Units (GPU). You see? No buzzwords there. Brodmann’s solution is complex, and solves an even more complex problem: speeding up image processing from less than one image per second to real-time on standard CPUs to 20x.

Brodmann does this through a subset of Artificial Intelligence known as “Deep Learning,” which is the most advanced set of algorithms for machine vision applications powered by artificial intelligence, capable of outperforming any other current method.

Essentially, the company is eliminating the need for expensive power-hungry GPUs, which often produce excessive amounts of heat, making devices work harder and process information slower. In the case of smartphones, the company’s deep learning technology reduces the amount of calculations needed to compute. This saves users 95% of the overall power consumption in their smartphone batteries, while saving developers time on creating new hardware, at a fraction of the cost. Now that’s practical!


Another startup that’s putting their money where their mouth is, so to speak, is Sixgill, a cyber intelligence SaaS startup that analyzes the Dark Web.

What is the Dark Web, you might ask? The Dark Web is an encrypted and anonymous hub for nefarious activity. It is the source of many cyber-attacks and hacks, and facilitates the exchange of illicit information and collaboration on criminal and terrorist plans. Packed with difficult to find forums and pages, the Dark Web can be seen as a social network with different pieces of communications and data scattered across it.

Sixgill solves this problem by using proprietary algorithms and technology to connect the Dark Web’s dots, and provide actionable information enabling organizations to prevent attacks against them and their employees.


Lastly, Amimon created a racing drone called FALCORE. The drone allows even the most novice pilots to fly FPV, right out of the box. With the switch of a button however, FALCORE can turn into an ultra-fast and durable racing drone.

What makes FALCORE unique from other drones is its “Shield” mode. Using sonar and barometer sensors, FALCORE’s Shield flight mode automatically maintains a fixed distance above the ground, and lets pilots fly close to the ground without the need to maintain altitude, sort of like a flying RC car with lightning speed.

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