It is with great joy, honor and appreciation that I announce that Blonde 2.0 has won not only one but two top honors in PR Daily’s 2015 Digital PR and Social Media Awards. We won Best PR Campaign of the Year and Best Viral Campaign of the Year. These honors come as a result of our work on the Yo launch campaign which happened last year.
With literally no budget for this campaign, we had to have a super strong strategy in place to make this application go viral. With the amazing assistance of top tech influencer Robert Scoble who is followed by millions of people on the Web, we were able to make Yo a viral sensation within just a few hours. Yo went from being an unrecognizable name to being the app that everyone couldn’t stop talking and writing about. Even Stephen Colbert did a hilarious segment on Yo. Yo spread like wildfire everywhere – TV, Twitter, Facebook, CNN, New York Times. Leading such an amazingly successful campaign is any PR professional’s wet dream. I wrote a post on VentureBeat detailing every step of our strategy here.
When we initially learned of our nomination for Ragan’s 2015 Digital and Social Media Awards, we saw that in both the Best PR campaign and Best Viral campaign categories we were nominated against Audi’s campaign “Barely Legal Pawn” which received over 8 million views on YouTube, and features the Breaking Bad crew (Bryan Cranston, Aaron Paul) and Julia-Louis Dreyfus (Seinfeld). At that moment, we thought to ourselves: What are the chances that we could actually win this campaign which features such mega celebs? Apparently, very high.
PR Daily wrote the following about our work: “PR pros are often tasked with making something “go viral,” but few succeed. However, that’s just what Blonde 2.0 accomplished with the messaging app “Yo.” The excellent work of igniting a positive virtual firestorm earned top honors in not one but two categories in Ragan’s 2015 Digital and Social Media Awards: Best PR Campaign and Best Viral Campaign.”
Here’s an article where PR Daily included our winning campaign:
I believe that our winning shows that you don’t always need a celebrity or a huge budget to succeed. You need a winning strategy, some luck, and an amazing team.
Which brings me to my next point. I would like to take this opportunity to thank each and every person of my outstanding Blonde 2.0 team for your dedication and hard work. You guys make magic happen every day for our 70 clients.
I would also like to take this opportunity to thank Moshe Hogeg, Co-Founder of Yo, for his brilliant vision in coming up with the idea for this fantastic app, and Or Arbel, Co-Founder and CEO of Yo, for enabling us to be a part of this unforgettable experience.
When I founded Blonde 2.0 nine years ago, I could only dream of being granted such an honor to be nominated amongst (let alone win) names such as Ogilvy & Mather, Cisco, MasterCard, Bosch, PMK·BNC, and Porter Novelli. We are truly honored and grateful to Ragan’s PR Daily team of judges for showing the world that it’s all about strategy and not about finance. This is an amazing milestone for Blonde 2.0 and we promise to continue to live up to expectations, and even exceed them. Thank you.