Barack Obama used social media to get himself into the White House and thousands of companies are using social media to create brand awareness and an online buzz.  However, social media can also be used for many other purposes as well. If you work in Human Resources, you may be thinking, “I dont want to get to the White House — I just want to recruit some employees”.  Social networks are an amazing channel for finding potential employees and increasingly becoming an even expected way of finding them.

Social networking is a great recruitment tool for several reasons:

1. Social networks make it easy to build relationships with potential candidates and to create an open channel for discussion through which candidates can feel comfortable enough to approach you and ask you questions. It’s often the case also that people are dissatisfied with their current place of employment but are too afraid to actively look for a job online. By becoming their friend, you build a trusting relationship with them where they feel comfortable to let you know about their desire to find new employment. If you create real close relationships with people, they will feel comfortable enough to forward you their friends’ resumes as well.

2. Through social networks you can easily find relevant candidates for any position by searching for candidates with the skills your company is looking for.

3. When you recruit in social networks your company will reap the added benefit of spreading brand awareness and increasing the desire of others to work at your company.

4. One of the most popular ways to find a potential candidate is through connections.  When you begin recruiting in social networks you expand your personal network so that you can reach a much larger number of potential candidates.

5. Job boards are on the way out and more and more employers are turning to social networks for recruitment.  In fact, according to a recent survey done in the US, 78% of HR executives said that they use social media to recruit employees (see video). If your company doesn’t want to be left behind in the dust, it’s important to start acting today. Especially since there are many unemployed people right now just waiting to find the right job for them.

888 which stands for innovation is one of the first companies in Israel to recruit employees through social networks. I recently gave a lecture at the largest HR conference in the Middle East about how I help them recruit employees through Web 2.0 tools and the benefits of HR 2.0.  Watch the below video to see my lecture:

Technorati tags: social media, brand awareness, online buzz, HR, recruitment, social networking, social networks, potential candidates, employment, Human Resources, job boards, recruit employees, HR conference, , , , ,

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17 responses to “Top 5 Reasons Why You Should Recruit Thru Social Networks”

  1. blonde20 says:

    Hi Greggory:

    I did post it there and on the ning network.

  2. Sari Neudorf says:

    Love the article. I wish I’d have written it. So to the point.
    Thanks for echoing what I’ve been thinking.

  3. […] well-presented post was brought to my attention via Twitter recently: Top 5 Reasons Why You Should Recruit Thru Social Networks, and I agree with most of the points made and reasons presented. However, because there is an […]

  4. […] Top 5 Reasons Why You Should Recruit Thru Social Networks » Blonde 2.0 – Post + Great video presentation by Ayelet… Go Blonde 2.0! […]

  5. HRLaura says:

    Excellent post! I’ve been trying to verbalize these things to my director about the importance of social networks in recruitment. This truly summarizes it in the “hit home” areas! Thanks!

  6. Suzy T says:

    Hi Ayelet- where did you get the stats on the pie chart? Thanks!

    PS-sent you a FB invite

  7. blonde20 says:

    Hi Suzy:

    I got it from Jobvite Social Recruitment Survey 2008

  8. Excellent post Ayelet. What I tell college graduates is that they need to Google thier name, and if they don’t like what they find, clean it up before starting searching for a job. Good jobs are almost never posted in public places or sent out through recruiters — they are filled through the hiring manager’s network. So the larger professional network you have, the better your chances are.

    Warm Regards


  9. […] Have you heard the story of how Larry the bird became Twitter’s mascot? Larry’s owner got fired from his job and could no longer afford to keep him. The little blue bird was forced to flee his home, briefcase in wing, and find a job. He tried all the traditional routes: employment agency, newspaper job listings, online classifieds, but nothing worked. Then he signed up for a Facebook account and everything changed from there. Just like Larry found out, the best way to find a job these days or find employees is through Web 2.0 tools like social networks. This is what we call Recruitment 2.0. I talked about this subject a few months back. Check it out here. […]

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