Aug
29
2008

Top 10 Tips for Social Networking Success

Post written by guest author Megan O’Neill

As sites like Facebook, Twitter and Digg continue to grow, it is becoming increasingly apparent to everyone that investing in your social networks can be one of the best ways to promote yourself or your brand.

However, when you are new to the world of social media you may not have the slightest idea about how to get started. If you are still just testing the waters, these top ten tips can help you take the plunge into using social networks to successfully promote yourself or your brand. By the way, I’ll be referring to the term “Social Networks” here in the broader sense, including Social Bookmarking and video sites.


1. Choose Your Networks Wisely

If you spend any amount of time on the Internet then you are aware of the vast number of social networks there are to choose from. There’s Facebook, Bebo, hi5, MySpace, Ning, LinkedIn, Flickr, Twitter, Digg, StumbleUpon and YouTube, just to name “a few.”

When you are beginning your social networking campaign you should decide which of these networks are the most relevant for your purposes. For instance, if you want to join a network for professional business contacts then you should join LinkedIn and Facebook rather than Bebo or MySpace (unless you’re a musician). On the other hand, if you want to promote a hip new clothing line to teens, then LinkedIn is the last place you’ll want to be.

In order to make an informed decision about which networks to join you will have to do a little research. Figure out what your goals are, who your target audience is and then read some articles and look around in different networks to see where you could best achieve those goals. Don’t sell yourself short on research time—choosing the right networks is one of the most important keys to social networking success.

2. Don’t Spread Yourself Too Thin

Once you have come up with your list of relevant social networks you need to decide which ones you are going to join. Be content with the knowledge that you cannot join ALL of the networks on the Web or you won’t have the time to use any of them to their full potential.

Choose a few social networks that fit your needs and that you feel comfortable with and focus your attention on them—build a profile, join groups, add and communicate with friends. Putting all of you effort into a few social networks is much more effective than wearing yourself out trying to achieve the bare minimum in a ton of social networks.

It is also important not to spread yourself too thin when you are joining groups in social networks. It is better to be an active and integral part of a few large groups than to be a member of 100 groups that you never even look at.

3. Give Character to your Profiles

Before you start adding friends it is important to fill out your profiles as fully as possible. Include your name, age and location. Write about your interests, your education, your job, why you are here, what kind of hobbies you have… the more information you can give the better.

It is also important to upload a nice picture of yourself. Your picture should be eye catching and professional, showing your face with a smile. Yes, in theory you could upload a picture of Heath Ledger as The Joker to your profile (I’ve seen a lot of this on Digg lately) but this isn’t very personal. Your online friends want to see what you look like and get to know your real details and interests.

4. Be Consistent

If you have profiles on several networks it is important to be consistent. Use the same photo and the same screen name on all of your profiles. If you are consistent between your profiles then friends will begin to recognize you immediately and add you to all of their networks, meaning that they will be exposed to your content through a variety of different channels. This is a good thing.

5. Birds of a Feather Flock Together

When you are adding friends to your social networks it is important to add friends that have the same interests as you or an interest in what you are trying to promote. If you add friends that share your interests then they will not only be more likely to accept your request and add you as a friend in return, they will also take an interest in the stories you share and what you have to say and will help you spread the word.

6. Put Your Heart in It

When you are building up your social networks, even if it is just for business or promotional purposes, it is important to be personable. Put a genuine effort into getting to know your contacts through messaging, sharing links, commenting on posts and pictures, and providing feedback. The more you talk with people the more familiar they will become with you. They will be more likely to check out your content and share it with their own friends.

When someone adds you as a friend, send them a welcome message thanking them for adding you and telling them a little bit about yourself; send birthday greetings when you see that it’s their birthday; leave comments about your friends’ statuses and posts.

It is also extremely important to follow through with your friends. If you say you’ll get back to someone then you should get back to them. You should be just as considerate of your online friends as you are of your real life friends.

7. Be Active Regularly

It is important to be active regularly on all of your accounts. Comment in groups and forums, update your profile and status and add new applications regularly. This will keep you on the radar in your friends’ feeds.

Each day, sign in to each of your accounts and respond to any messages or comments your friends have left you. It is important to respond to messages in a reasonable amount of time to let people know that you care. It is also important to keep in mind that social networks never sleep. There are no “Sundays” on social networks, so make sure to check your profiles regularly.

8. Submit Quality Content

When you bookmark stories and websites and post links to your social networks it is important to make sure that you are submitting quality content. Read through an entire story before you post it to make sure that it is something you really want to post under your name and that it’s worth the time of the friends you are sharing it with. The better the material that you submit, the more people will follow you and be interested in seeing what you will submit next.

9. Nobody Likes a Spammer

Don’t overload your friends with links, messages, comments and content. If you overload people they will either flag you as a spammer or remove you from their friends. Stick to sending relevant, quality content that your friends will get something out of.

10. Don’t Stress Yourself Out!

Social networking should be a positive experience.  After all, you are making new friends and socializing with people who share your interests.  Interacting with and getting to know these people should be fun experience, so don’t stress yourself out.

With these ten tips you have the guidelines for building strong and valuable social networking skills.  When you choose the right networks and start having fun with them while achieving your goals, the possibilities are endless.

Thanks to StefanKeijzer for the pic.

Megan O’Neill has worked with a number of Internet and media related companies both in the United States and in Israel in design, content and marketing positions. She currently works at Blonde 2.0 as a Social Media Marketing Assistant.

Ayelet Noff

About the Author: Ayelet Noff

Ayelet Noff has years of experience in marketing companies from various industries. She has been involved in the social media world before the term social media even existed. Ayelet opened Blonde 2.0 back in 2006. Today, Blonde 2.0 is one of the leading social media agencies in the world. Ayelet holds an MBA degree from Tel Aviv University, and a BA in Politics from Brandeis University.

Facebook Comments:

57 Comments + Add Comment

  • Ayelet,
    Thanks for this post.
    You really succeeded in making the points clear.
    :)

  • This sounds like a very good direction, and came just in time for my new website

  • My instincts were good… I did just what you outline and have started just with Digg and StumbleUpon, with a small investment in the new Yahoo upcoming BUZZ… not sure if that will be worth it. Technorati tags and Question applications, etc. might be my next venture. Thanks! MJ

  • this words are priceless.
    so clear end straight.
    i take it all..

    Gal.

  • Ayelet, this post is different then the regular 10 tips about social sites. It is about relationships and emotions rather then marketing and technicalities. I like it. Keep up the good work.

  • This is great information, and thank you for sharing!

    I’d also like to mention that social networking is arguably the top no-cost method of generating targeted, quality leads for your business.

    Of course, there are “rules to follow” as you have wonderfully pointed out. Your points 6, 8, and 9 are particularly relevant when social networking for business purposes.

    Thanks again for this awesome post. I look forward to more!

  • [...] Top 10 Tips for Social Networking Success [...]

  • Thanks for the great response, I’m glad you all liked my post!
    Put these tips to use and let us know how it goes! :-)

  • Thanks for the great response, I’m glad you all liked my post!
    Put these tips to use and let us know how it goes! :-)

  • Thanks for the great response, I’m glad you all liked my post!
    Put these tips to use and let us know how it goes! :-)

  • [...] פורסם בפייסבוק, רשתות חברתיות 1ספט’ תורגם לעברית מפוסט של מייגן או’ניל בבלוג “בלונד 2.0” של איילת [...]

  • yes, good job

  • Thanks to you

  • Perfect pic and I like the write up.

    What would you say are the vital few (top 5) social networks to leverage?

  • J.D.:

    It really depends on your target audience…younger, older, location, etc. As it says in the post, you need to do some research to see where your target audience is.

  • Good job again Ayelet, you seem to pick the right pieces time and time again, keep it up mate :-)

  • [...] September 12, 2008 Think about: http://www.blonde2dot0.com/blog/2008/08/29/top-10-tips-for-social-networking-success/ [...]

  • [...] Top 10 Tips for Social Networking Success [...]

  • I really like what you had to say here! It\’s about time! Would you mind if I placed a link back from my blog?

  • [...] Top 10 Tips for Social Networking Success [...]

  • [...] Read full article > [...]

  • [...] Top 10 Tips for Social Networking Success:“when you are new to the world of social media you may not have the slightest idea about how to get started. If you are still just testing the waters, these top ten tips can help you take the plunge into using social networks to successfully promote yourself or your brand…” [...]

  • I found some new Bookmarking Sites, that gives you dofollow Backlinks.

    http://www.social-bookmarking.net (Thats where I found your Blog)
    http://www.tierboard.com(only 4 Pets and Animals)
    http://www.tierboard.de (German Bookmarking-Site for Pets and Animals)

  • Something went wrong… The Adress is: http://www.tierboard.com (only 4 Pets and Animal-Sites)

  • Nice article i enjoyed reading it.
    Also worth mentioning that you should log every activity you make in those social group for better understanding of what caught on and what didn't.

  • Nice article i enjoyed reading it.
    Also worth mentioning that you should log every activity you make in those social group for better understanding of what caught on and what didn't.

  • [...] blog is Blonde 2.0: Socializing Brands, written by Ayleta Noff, a social media expert.  Be sure to check out the details, but here is her [...]

  • Great Post! It captures the fundamentals we know, but don't always do. Think outside the box, Facebook, Twitter and other social networking sites should be used as an added component to your overall internet marketing presence. Discipline yourself, experiment and spread out to other online mediums.

    Julienne

  • I found some new Bookmarking Sites, that gives you dofollow Backlinks.

    http://www.addkosana.com/ Thai,Eng Bookmarking

  • Nice article i enjoyed reading it.

  • Great tips! With the social media becoming an important marketing tool for any business, it is wise to maximize its potential. I do agree that you do need to choose your social netowrking sites wisely – don’t just sign on to what is most popular. We have to remember that we still need to strategize the how and where when it comes to social media.

  • Italian music is great to! Toronto Insurance

  • How did you make this template? I got a site as well and my template looks kinda bad so people don’t stay on my blog very long :/.

  • nhsphngqtntxrmvjnlhh, space heater, CGCPYZI.

  • uhlyqqsbcguyogsfwghv, mattress topper, zcjbmKi.

  • Im going to say what everyone else have not said above, but i must say ,Your are truly well-informed. i wasnt aware of imformation of your post .Thank you for posting more info to this topic for everyone .Im truly grateful and really impressed.

  • I was just browsing for relevant blog posts for my project research and I happened to stumble upon yours. Thanks for the excellent information!

  • Been following your blog for 3 days now and i should say i am starting to like your post. and now how do i subscribe to your blog?

  • By far the best plugin on my wordpress blog.. captures massive emails.. http://www.WPEmailOptin.com enjoy.. its free too.

  • As the old saying goes…”you learn something new everyday”. :)

  • [...] Blonde 2.0 provides “Top 10 Tips for Social Networking Success” [...]

  • Thanks for this great share, i have found a lot off interesting stuff up here.

  • What are you supposed to do? After reading this information here, and so many other blogs and websites, there’s so much information out there, that I think it makes most sense to use something like PhD Synergy or MaxiMuscle Cyclone rather than buying all supplements seperately, that way you have everything in one big go already. What do other people think?

  • Great post Megan! I think I’m ready to give social networking a try.

  • Terrific web page and I have to admit that I have to agree with you!!!

  • Great post! It captures the fundamentals we know, but don’t always do. All excellent points and thank you very much for sharing them.

    Charles

  • Really nice post. Very good points. I hope plenty of people see it. Think outside the box, Facebook, Twitter and other social networking sites should be used as an added component to your overall internet marketing presence. Discipline yourself, experiment and spread out to other online mediums. Make it a point to not only focus on the top social networking sites, but also focus on the up and coming sites and blogs. You will be surprised by the results you can get when your the first one there!

  • [...] Facebook, Twitter and Digg continue to grow, it is becoming increasingly apparent to everyone that i… [...]

  • [...] Top 10 Tips for Social Networking Success [...]

  • Desktops let us to edit inside a very non-linear style, tweak our video clip in submit creation, and add distinctive results and music as desired. Considering the fact that not all personal pc systems are made equally, studying your choices will make certain you obtain the most beneficial desktop computer system to match all of the video clip modifying requirements. Pc’s have grown to be an approximately indispensable device for older people. From writing letters to choosing tips and facts around the World wide web, people depend on pc’s in plenty of methods everyday. Computer units of all sizes have gotten scaled-down and more compact. This really is in particular real for laptop computer portable computers.

  • Intimately, the post is in reality the freshest topic on this registry related issue. I concur with your conclusions and will eagerly look forward to your forthcoming updates. Saying thanks will not just be enough, for the wonderful clarity in your writing. I will immediately grab your rss feed to stay abreast of any updates.

  • I think that strategy is absolutely important. Otherwise, you’d find yourself spending a lot of time focusing on efforts that might not be productive.

  • We provides hundreds of cheap jerseys and authentic jerseys.free and fast shipping NBA jerseys,NFL jerseys,MLB jerseys,NHL jerseys.In our store,you can chase after every kind of chase after Football jerseys,college jerseys and basketball jerseys.
    http://www.goodlucky-jerseys.com

  • I am very happy to learn this information.
    dvd to iphone 4 converter
    jailbreak iphone 4

  • [...] Source:http://www.blonde2dot0.com/blog/2008/08/29/top-10-tips-for-social-networking-success/ VN:F [1.9.10_1130]please wait…Rating: 0.0/10 (0 votes cast)VN:F [1.9.10_1130]Rating: 0 (from 0 votes) Category: Uncategorized / [...]

Leave a comment

Recent Comments