Apr
24
2014

Communication Breakdown – 4 Mistakes We Do on Social Networks

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(Edited by Talia Londoner) Hey, Alanis! Want to hear something ironic? We live in a world where you can interact with people in so many different ways, where messaging is simpler than ever, and yet with SMS, Whatsapp, DM and Facebook chat, somehow we still can’t seem to get the points of our messages across. Now isn’t that ironic? (A little too ironic…yeah I really do think.) We are so lucky to have a variety [...]

Apr
10
2014

5 Ways to Master Google Plus

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As a social media expert at Blonde.20, the main goal of my job is to build large communities on all social media platforms for each of my clients, including Google Plus. As I’m sure you are aware, G+ has continuously proven itself due to its unique potential and it has awesome organic reach compared to any other social platform. To show you the huge amount of potential Google Plus has, I have conducted a short [...]

Apr
3
2014

Has wearable technology become the future of fashion?

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A few years ago, if somebody would have asked, “But how will technology impact and influence the fashion industry?” No one would have ever guessed that the answer would just be the simple reply of, “wearable technology, of course!” Until recently, technological gadgets have been lacking in design especially when it comes to wearables. More and more hardware developers look to fashion designers for that aesthetic touch that will capture and attract the eyes of [...]

Apr
2
2014

Blonde 2.0 Clients’ Monthly Coverage Wrap-up – March

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From AirHelp’s amazing take off to our brand new office, this has been an amazing month for Blonde 2.0 clients, and that’s no April fools’ joke!   AirHelp’s delayed flight compensation solution’s US launch really took off (get it?) TechCrunch, NBC News, NBC Bay Area, NBC Connecticut, NBC Radio, Chicago Tribune, Lifehacker (Twice), Fox News, MakeUseOf, Telegram, Fast Company, About.com, Yahoo Tech, The Tech Journal, SF Weekly, AOL Travel, Orlando Sentinel, LA Times, Denver Post, [...]

Apr
1
2014

Facebook remarketing: The better way to drive your online sales

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Think of yourself driving on a busy highway, passing by tens of billboard signs on the way to your destination. They keep changing every week or so. Brands spend stacks of cash for a split second of your attention. The thing is, you find most of them irrelevant and pointless. Facebook is by far the best social sales driver these days. Before social media, billboard advertising might have been really great. But today we have technology and [...]

Mar
23
2014

Like My Run: How Technology And Social Media Helped Me Run A Marathon

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At some point over the last eight months I learned a joke about runners: Q: How do you know if someone has run a marathon? A: They’ll tell you. With that out of the way, it was probably around 10 years ago that I first started to think about running a marathon. I wasn’t a consistent runner at the time, but the idea of it intrigued me and it felt like the kind of challenge [...]

Mar
16
2014

The Internet Isn’t Going To Save The World (But You Just Might)

The internet isn’t going to save the world. There I said it. Look, I’m not trying to be contrary, but there’s a long view that’s worth considering. It’s not the tool that matters as much as the person who wields it. The revolution certainly has been tweeted, posted, and shared to death. But if you think that the internet is a revolution-maker, I’d remind you that revolutions have been around a long time. Nearly one [...]

Mar
11
2014

Spring Clean Your Social Profiles To Recover Your Personal Brand

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Once in a while we must ask ourselves, “Is my profile picture still accurate?” Social networking is all about harvesting a personal brand. You must remain in control of how your branding is spun. Inaccurate social media profiles could be hurting your image. Facebook turned ten this year – and most of your content probably aged with it. It’s possible that your About Me section is reflecting your college-self instead of your career-self. It’s time [...]

Mar
3
2014

Blonde 2.0 Clients’ Monthly Coverage Wrap-up – February

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From a $900 million acquisition to the TLV marathon, this has been another great month to be a Blonde 2.0 Client EverythingMe got out of beta, you can read everything about it on Techcrunch, TheNextWeb (Twice!), Gigaom, Engagdget, The Verge (Twice!), Mashable, Cnet, Scobleizer, Lifehacker, Ubergizmo (Twice!), Android Authority (Twice!), Android Police (Twice!), Business Insider (Twice!), Slashgear, Digital Trends (Twice!), TechHive, Techmeme, BGR, Android Central (Twice!), Heavy, Appbrain, Tech Radar, 9to5google, Android and me, Android [...]

Feb
23
2014

Celebrities Can Only Get You So Far

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How many times have you turned on your TV, opened up a magazine, or turned on your computer and seen a celebrity trying to sell you a camera, cellphone, shampoo, body wash, make-up, etc.? Well established and even newly minted companies put a famous face on their product, and hope that their product will become the next “must have thing”. I mean, who doesn’t want the shampoo that gives Jenifer Aniston that amazing hair, which [...]

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