We often get asked: When it comes to Public Relations, what’s more important the ‘public’ or the ‘relations’? Of course, both elements of PR are equally important, but many seem to put a lot of time and effort into the ‘public’ side of PR, getting their client news out to the media, but don’t focus […]

Pop Renaissance by @Quattrocentoeyewear

On December 24th, 2010 I posted my first photo to Instagram. As with most addictions, my dependence on this platform started slowly. In the beginning I was only using the app to archive cool, vintage and interesting photos. To tell you the truth, I was so unaware of the power that was about to overcome […]


There are things in life that inspire you. It can be a person, a book, a teacher, a moment. You never really know what might inspire you, and how. A few weeks ago, I was thinking about just that. what inspires me, what drives me to be a better person and a better professional. And […]


Campaign season in Israel is exciting, cut-throat, and maybe even a little bit weird. This year is no exception. The 2015 election season has seen everything from politicians babysitting Israel’s children, to dressing up like hipsters on Rothschild Blvd. With all of their TV ad gimmicks, there hasn’t been a big push to reach young […]


  From whipping the Web to completing the TLV marathon in style, this has been another great month for Blonde 2.0: Whiplr, the new messenger with kinks, took over the Web in a leather storm. Feeling kinky? Head on over to Marie Claire, Daily Mail (twice), Cosmopolitan, E! Online, ABC7 News, NYLON, Trend Hunter, The […]

Photo by Ryan Hyde (https://www.flickr.com/photos/breatheindigital/)

    I have a confession to make: I am a geek. I love Star Wars and Star Trek, I watch every superhero movie that comes out and I have more than a few t-shirts that look like they’re taken straight out of The Big Bang Theory’s Sheldon Cooper’s closet. But above all, I love […]


Valentine’s day may be over, but that doesn’t mean you have to stop being romantic! Here are a few fun, romantic apps that you and your significant other can enjoy anytime of the year (and a few more for those of you who are looking for fun): 1. Brayola: The ‘OKCupid’ of bra shopping. Bras […]


If you are reading this line it means that my post’s headline fulfilled its single purpose of getting you here. Hurray! And now, after I’ve proven to you that my headlines can lure in even you, allow me to share some insights with you regarding the art and mathematics of writing an effective headline. And […]


These days, the fashion world has turned to technology in order keep up with fashion forward women. There are countless apps for both iOS and/or Android that fashion lovers can use to keep up with the latest trends, news, and runway shows. Not only can you browse the latest news, but now you are able […]


  From Alibaba’s first investment in an Israeli company to the Geektime Awards, this has been another amazing month here at Blonde 2.0. Visualead said “open sesame” and found Alibaba’s treasure, becoming the first Israeli company to get an investment from the Chinese giant. Want to see what they found behind the magic door? Check […]