TEL AVIV, 25 June, 2012 – Vodio, an intelligent video discovery and recommendation iPad app, announces today the addition of multiple celebrity channels. This provides users with a brand new way to discover videos and content shared by the celebrities they follow. The new updates to Vodio, which gives users a powerful platform to watch, discover, and share videos from across the web, will let them easily follow all of the fun and entertaining videos shared by some of the most popular personalities on the social web.
Vodio, with its highly refined and artfully designed interface, provides users with a seamless experience for discovering and watching videos on the iPad. The app combines the advanced interface elements of some of the most popular iPad apps with a strong emphasis on intuitiveness and simplicity, letting users easily swipe through the different channels of content to discover the videos they want to see.
Using the data it collects through its app, the company studied the video habits of the top celebrities it has chosen to feature. Vodio was able to recognize patterns in the way these celebrities shared their information as well the type of videos they chose to share. Vodio has created an infographic from what it learned describing the "The Video Sharing Habits of Celebrities" with each celebrity representing a certain category of video sharing behavior.
"Our goal is to give our users the easiest entry point for video consumption with the most natural and intuitive video experience available on the iPad," said Jonathan Messika, CEO of Vodio Labs. "We wanted to take the experience of finding videos beyond the act of merely subscribing to a certain feed of content, and rather create a system that pulls together all the videos available out there on the web and create channels that would match the things you're interested in."
Vodio is also highly intelligent in the way it searches for, and organizes video content. Beyond simply displaying the videos that are tagged by a certain topic or category, the app is able to show videos that have been shared about or by an individual or media outlet. If a blog posts a video in an article, that video will be displayed in the channel right alongside videos that the blog has produced on its own to create a more whole overview of that blog.
"If someone enjoys reading Rolling Stone magazine for instance, we have a reason to believe his interests go beyond just videos produced by the magazine, such as interviews or reviews," Messika added. "They may also want to view new video clips by various artists, live performances and any other videos related to or shared by the magazine on its website and through various social networks."
Several apps aggregate video content, whether it's directly from YouTube, using Twitter, Facebook or any other combination of social networks. Most of these apps pull in content based on feeds that are fixed at the source. Vodio, however, is able track videos as they are shared by thousands of sources, classify them into the various categories and surface the most popular videos for users based on their personal taste and preferences. Vodio learns from the user's own behavior within the app as well as their social graph (Facebook, Twitter etc.) what videos they would be interested in.
About Vodio Labs:
Vodio takes your video viewing to the next level by combining all your favorite video sources into one easy to use and navigate experience. The app provides a hub for your video consumption that lets you watch videos from the sources you want while discovering new videos that are perfect for you. Vodio Labs Ltd., was founded in early 2011 by Jonathan Messika, Uri Twig and Ishay Weinstock in Tel Aviv, Israel.
June 25, 2012