Soho OS: Big Ideas for Small Business

When companies are trying to figure out who they want to market to, they usually think in terms of quality; meaning high end B2B sales to large corporate customers – Or quantity; meaning high volume B2C sales targeting the individual consumer. Who do you think gets lost in the mix? – That’s right, small business. The reason for the neglect of the small business market stems part and parcel from the notion that this market [...]