Post written by Noam Fixler I recently stumbled upon an application called “Take This Lollipop“. In order to enter this application, one has to allow access to their Facebook account and to their details. In the application, a serial killer is sitting in a dingy apartment logging into Facebook. But this creepy man isn’t logging into his own account, he is logging into your account (remember? You granted him access…). You are now looking over [...]

Guest Post written by Ahuvah Berger Everywhere you turn you hear the words social media, user generated content, Twitter, Facebook, Digg, etc but the real question remains – what is the purpose of social media? How can companies leverage these tools to engage and monitor their brands online? We have watched an evolution occur on the internet- from a period of time when there was a distinctive line between the content creators and the content [...]