This post was originally posted on socialmedia.biz on October 14th. There is little doubt that brands today have realized the critical value of social media in developing powerful brand awareness. So now the burning question is how do we effectively engage the people we wish to connect with in a way that creates real, tangible and effective results for the brand. uTest specializes in software testing services through its community of 30,000+ professional testers from [...]

Many companies are using their blogs, campaigns, videos and general outreach to engage with their community in various ways. When companies do think of community contribution in one form or another, it usually takes the form of comments or a like. uTest, the world’s largest marketplace for crowdsourced software testing, is flipping this notion on its head. Believing that an open and global community can offer a knowledge based resource which no closed off company can [...]

On March 15th I organized a crowdsourcing session at the famous GarageGeeks venue in Israel. We had different companies presenting their concept of crowdsourcing to us and showing us how they utilize crowdsourcing in their own companies. For those of you who couldn’t make it, here are some highlights from the night in the videos below. Please note that the videos are in Hebrew. Hope you enjoy them! 1st video - Doron Reuveni, CEO of uTest: 2nd video - Yael [...]

Next Monday, March 15th I am organizing a crowdsourcing session at the famous GarageGeeks venue in Israel. We have four different companies presenting their own view of what crowdsourcing is all about and how they utilize crowdsourcing in their own companies. We have four speakers: Doron Reuveni, CEO of uTest - Doron will discuss how online communities are disrupting many industries; will compare the differences between a mob, a crowd and a community; will provide a sneak [...]