While Biz Stone was in Israel this week, I was interviewed by Globes TV regarding twitter’s role in my life and how twitter can help both brands and individuals in building and enhancing their online image.  The interview was also broadcasted on Channel 1 in Israel. Please note, the interview is in Hebrew. To view, click here. Illustration credit: Matt Hamm

I was invited yesterday morning to the Biz Stone press conference hosted by the College of Management . For me personally it was very exciting to meet one of the founders of the social platform that I love and admire the most. Biz didn’t surprise us with any new acquisition in Israel but mostly talked about the role that twitter has been playing until now and what the future holds for twitter. He did mention [...]

(Guest post by Dorine Sinigaglia) Brands are using effective social media tools like Twitter more and more these days in creative ways to promote their brand name as a way to reach out to their consumers and attract new ones. Some brands really know how to promote their brand well – and this has been their saving force during the economic downfall over the last year. While thousands of businesses worldwide have closed down or [...]

These days we live in an era of a historian’s wet dream. We are consistently recording history through all our social tools. Our actions, feelings, thoughts, our everything, constantly being recorded. From where we are eating to what we are annoyed about to what it is that makes us tick. Not only are we recording the “big” things but we are recording EVRYTHING. It’s history without hiccups. Ben Parr wrote an excellent post on Mashable [...]

In my opinion twitter is the best tool we have today to engage with others, spread a message, network, meet other like-minded people, and stay on top of the news, in any industry. The only aspect I’ve always found problematic on twitter was the impossibility of organizing information. This is something that’s changed now with the new twitter lists which allow you to organize people in any sort of list you like. So how have [...]

Guest Post by Ahuvah This blog post was inspired by an article I just read in Business Week titled “The Great Trust Offensive”. As I personally delve deeper into the world of corporate branding, I find it very interesting to come across various insights and tactics to building a brand and maintaining the correct corporate image. Well established corporate brands like McDonalds, Ford and AmEx are all in the process of re-branding themselves and many [...]

The name is Bond, James Bond but on twitter he’d be known as @jamesbond. This week we asked you what would Mr. Bond tweet about. This is what you had to say. Let’s start off with a really sophisticated answer by @nealwiser: “Bet you in next movie Bond will use Twitter to get the girl & defeat the bad guy by tweeting fake nuclear launch codes.” @mottipeer jokes: “007 License to tweet”, @michaelbiddulph writes: “Just a [...]

This week we asked you “What would Yoda tweet”?  Just like in previous weeks, we found our contest hero already has an active twitter account: @yoda, Quite an entertaining one actually. In his last tweet he dissed the twitter community saying: “RT you all do. Original force there is little of”. So let’s see what you guys thought Yoda would say.  @ilan_peer wrote: “i feel the tweet is strong with this one”  @HeziAbrass said: “Powerful you have [...]

Guest Post written by Ilan Peer For the past two years I have been active on twitter and only recently (as of June 2008) my close friends and colleagues began to show up on twitter and therefore increased the amount of related and relevant content for me. twitter has become a daily tool of communication which I use via Web browser, additional applications and on my mobile device. Unlike other social networks, twitter is about [...]

Guest Post written by Ahuvah Berger Everywhere you turn you hear the words social media, user generated content, Twitter, Facebook, Digg, etc but the real question remains – what is the purpose of social media? How can companies leverage these tools to engage and monitor their brands online? We have watched an evolution occur on the internet- from a period of time when there was a distinctive line between the content creators and the content [...]