Post written by Joanna Ezekiel Twitter can be a confusing place. There are so many people, and so much content being shared. Don’t get me wrong, that’s an amazing thing – it makes Twitter one of the most exciting social networks around. But it can be difficult to know where to start, who to follow, and where to get the best content. I’m not going to tell you that this is the definitive list of [...]

Here at Blonde 2.0, we’ve decided to spice things up a bit. From now on, we will enable all the talented members of our team to contribute to our blog. The Blonde 2.0 series will feature news and reviews about the most innovative new technology, from mobile apps to Web services to all the latest news in the worlds of Facebook and Twitter.  In addition, you’ll also receive valuable information on how to best market [...]

This post was originally posted on The Next Web on June 14th At the beginning of the month I was asked to speak at a panel that discussed Social media, Social Networks and What’s Coming Up Next. In research for this discussion, I came up with a few insights on what I foresee coming up next in the world of social media. Here are my top 10 insights: 1) The physical and digital worlds will [...]

This post was originally posted on The Next Web on December 1st, 2010 In today’s social networks, particularly Facebook dominated world, many companies are asking themselves: Do I need a destination site or can I move all my online activities to the social networks I am on? Here’s a great blog post I found from a year ago which predicted the decline of the Destination Web vs. the Social Web. The Reasons Why You DON’T Need A Website: [...]

Social media channels such as social networks and blogs present powerful tools to spread information to the masses . However recent events involving an Ex-Israeli soldier who posted pictures of herself while on military duty, have led me to think about how democratic countries should handle this sharing of information now that they are faced with real-life threatening situations which may jeopardize their national security. I have heard numerous stories of companies that checked up on potential [...]

on Sunday I gave a lecture at The Marker’s Customer Experience Conference. I spoke about: “The relationship between the brand and the consumer on social networks: From flirt to love.” How should brands engage with consumers on social networks? You’ll see that the relationship between brands and consumers on social networks is very similar to the relationship between couples.  The presentation displays three examples of  brands that handle their social media efforts differently. HP, the [...]

Last month we launched our Skype contest and announced that we would give out Skype Buddy Kits to the five people who could give us the best answer to the following question: “What Social Feature Are You Missing in Skype?” We wanted to share with you some of the best answers we received: 1) Roy Rubin feels that what is missing in Skype is “better integration with other social media services. Skype should have a much [...]

If we look back in history , we will find that much before Facebook, MySpace and YouTube, there was ICQ. For anyone who doesn’t know, ICQ was created in 1996 and is now wholly owned by AOL. ICQ was THE pioneer of social media and real time updates. It introduced us to instant messaging and a revolutionary new way to communicate with people instantly in real time. ICQ could have been Facebook or Twitter a long time [...]

Many B2B companies ask me whether Social Media is right for them. This post is all about why social media and B2B go hand in hand. Social Media is all about conversational marketing and this is why it works so well with B2B strategy. Social media is not about the masses. It is about reaching your target audience. Listening before selling and hearing before talking. Oftentimes businesses like to measure a social media campaign’s success [...]

(Guest Post by Dorine Sinigaglia) For years, I have been using social networks like Facebook & Myspace to reconnect with old friends and make new ones. As much as I love my social networking time and devote hours of my day to it, I have become an even bigger advocate of LinkedIn – a social network that I consider covers my “professional side” – and feel that it doesn’t get as much recognition as it should in the social [...]