For the last few days I’ve been checking out Google+ and I must say I am quite impressed with the interface, real time updates, and of course the circles. When you go into the platform, you almost need to double-check that you’re on Google+ and not Facebook as the interface looks very similar. But has a lot of cool funky additions as well which I will go into more in detail below. So here are [...]

Here at Blonde 2.0, we’ve decided to spice things up a bit. From now on, we will enable all the talented members of our team to contribute to our blog. The Blonde 2.0 series will feature news and reviews about the most innovative new technology, from mobile apps to Web services to all the latest news in the worlds of Facebook and Twitter.  In addition, you’ll also receive valuable information on how to best market [...]

This post was originally posted on The Next Web on June 14th At the beginning of the month I was asked to speak at a panel that discussed Social media, Social Networks and What’s Coming Up Next. In research for this discussion, I came up with a few insights on what I foresee coming up next in the world of social media. Here are my top 10 insights: 1) The physical and digital worlds will [...]

Brian Solis is one of the world’s most renowned social media strategists. Here’s a video I shot of him at LeWeb where he summarizes his conference speech for us. The speech is a philosophical discussion about social sharing and the future of social tools. Solis discusses Loic Le Meur’s concept called “My Body API” which refers to the new devices emerging these days which measure aspects of us (weight, health, etc.) and connects them to other [...]

This post was originally posted on The Next Web on November 16th Many companies are reporting to be increasing their social media spending in the upcoming year. What you might be curious to know is what type of companies are primarily behind the cash flow. Instead of getting too deep into the nitty gritty of industry breakdowns, let’s stick to the classic matchup of B2B vs. B2C. There are already quite a few papers which contrast [...]

This post was originally posted on socialmedia.biz on October 14th. There is little doubt that brands today have realized the critical value of social media in developing powerful brand awareness. So now the burning question is how do we effectively engage the people we wish to connect with in a way that creates real, tangible and effective results for the brand. uTest specializes in software testing services through its community of 30,000+ professional testers from [...]

This post was originally published on The Next Web on September 8th. As a social media agency, it’s important for us to always be up to date on what people are saying on the Web regarding the brands we represent. I was introduced to UberVU at SeedCamp Paris last year, by their founder Vladimir Oane. UberVU collects all the conversations happening around your brand from blogging platforms, microblogging, social news sites, forums and social networks, and makes [...]

This post was originally published on The Next Web on August 24th As social media continues to win respect and legitimacy in the hearts and minds of executives across the world and more companies than ever are looking to open up a Facebook page to take their brand “social” -a question that is repeatedly asked by brands is: What is the value of a fan? (or a “liker” in today’s terms). This question is often [...]

Social media channels such as social networks and blogs present powerful tools to spread information to the masses . However recent events involving an Ex-Israeli soldier who posted pictures of herself while on military duty, have led me to think about how democratic countries should handle this sharing of information now that they are faced with real-life threatening situations which may jeopardize their national security. I have heard numerous stories of companies that checked up on potential [...]

This post was originally featured on The Next Web. For those of you who haven’t yet heard of MMA, it probably sounds like some form of fancy business degree from the Wharton school of business – But for those of you who count themselves among the fighting aficionados of the 21st century, you must know that MMA stands for “Mixed Martial Arts”; the global phenomenon that combines such sports as Boxing, Kickboxing, Wrestling and Jujitsu, [...]