Why B2B Companies Should Be Using Social Media

Many B2B companies ask me whether Social Media is right for them. This post is all about why social media and B2B go hand in hand. Social Media is all about conversational marketing and this is why it works so well with B2B strategy. Social media is not about the masses. It is about reaching your target audience. Listening before selling and hearing before talking. Oftentimes businesses like to measure a social media campaign’s success [...]