(Disclosure Blonde 2.0 has cooperated together with Beck’s on this project) When done properly, a branded iPhone app can achieve brand international exposure for relatively little investment. However, if not done properly, the brand will suffer from bad criticism and the money will go to waste. Take for example – the useless iPhone application made by Taco Bell. This application had the potential to be very cool, giving redeemable  coupons and a location-aware store finder; [...]

Guest Post written by guest author Ahuvah Berger Last night Kaltura and Blonde 2.0 hosted an intimate gathering in honor of Digg’s Matt Van Horn’s arrival in Israel. The lovely mixer took place at the elegant Benyamin Wine Bar in Tel Aviv and we had a special musical performance by David Broza, an Israeli musical icon. We mingled and schmoozed over delicious wine and food. David opened up his performance by talking to the audience about [...]

Most people find their favorite social networking spots for their personal needs quite easily. The socialites go to Facebook, the business networkers go to LinkedIn, but the search for the musicians perfect, online home is becoming just a little bit harder these days. While Myspace was once the hottest place for bands to settle, promote their music and even create a name and fan base for themselves, it is slowly becoming more and more difficult, [...]