Post written by Joanna Ezekiel This weekend Instagram went insane. I mean insane even for an app that gained 5 million users in just 8 months. Why? Justin Bieber opened an account, posted a photo of some traffic… and things went crazy. He got 1,700 followers in an hour. People going crazy for Instagram is nothing new. Nearly 860,000 photographs are posted to the app each day. Instagram users have already shared over 100 million photos [...]

For anyone who’s been underground for the last few weeks, I would like to introduce you to Viber. Viber is an iPhone application that allows you to make 100% free calls to other Viber users over 3G and WiFi and is able to run completely in the background without draining your battery. Below you’ll find a video interview I did at LeWeb10 together with Jonathan Marks showing how Viber works: Ayelet Noff on Viber from Jonathan [...]

At LeWeb I bumped into Alex Ljung, founder of SoundCloud who showed me a new feature in their iPhone application. SoundCloud is a platform that enables people to share sounds. The iPhone app enables you to save sounds and send sounds to your friends. The new feature which was released last week, allows you to easily record sounds at your location and check in via Foursquare’s API while sharing it with your friends on Facebook [...]

(Disclosure Blonde 2.0 has cooperated together with Beck’s on this project) When done properly, a branded iPhone app can achieve brand international exposure for relatively little investment. However, if not done properly, the brand will suffer from bad criticism and the money will go to waste. Take for example – the useless iPhone application made by Taco Bell. This application had the potential to be very cool, giving redeemable  coupons and a location-aware store finder; [...]

(Disclosure: Xsights is a Blonde 2.0 client) Xsights is a new start-up company that has just come out with its Light iPhone app which enables its users to bring print to life. Xsights makes it possible to transform static printed items that can be captured through the cell phone’s camera into an interactive multimedia experience. Xsights empowers its users and lets them add a creative, personal touch to their printed items. While using Xsights’ advanced technology, [...]