Many B2B companies ask me whether Social Media is right for them. This post is all about why social media and B2B go hand in hand. Social Media is all about conversational marketing and this is why it works so well with B2B strategy. Social media is not about the masses. It is about reaching your target audience. Listening before selling and hearing before talking. Oftentimes businesses like to measure a social media campaign’s success [...]

Guest Post written by Ahuvah Berger Everywhere you turn you hear the words social media, user generated content, Twitter, Facebook, Digg, etc but the real question remains – what is the purpose of social media? How can companies leverage these tools to engage and monitor their brands online? We have watched an evolution occur on the internet- from a period of time when there was a distinctive line between the content creators and the content [...]