I had the pleasure of meeting up with Gary Vaynerchuk just a few weeks ago when he was in Israel. Here’s his (almost) full speech at the event McCann Erickson held in Tel Aviv. I am always amazed at how blunt and real Gary can be. Gary told the audience that they were doing all the wrong things in marketing their brands; That they were marketing in 2011 as if it was now 2005; That [...]

How do you measure the ROI of social media? This is a question that we are often asked by companies that want to enter the social media realm but are afraid or unsure of how to prove its success to their superiors. Wanna show your bosses that social media works? Here is a great video from Erik Qualman (@equalman) at Socialnomics which showcases several social media ROI success stories. Here are the top ten facts you [...]