Post written by Shahar Goldfinger In the social media industry we have a well known phrase that’s been used so often it’s become sort of a cliché. The most common version is this: “It’s not the number of people you have on your page, it’s the amount of engagement that matters.”  While this point could be debated (but I won’t do it in this post) everyone agrees that engagement is the key to the future of [...]

Since I have become addicted to Foursquare recently, the location check-in service, I set upon finding the best tips to get to the top of Foursquare’s leaderboard while playing fair. Here are the top 5 tips I can give you: 1) If you want to become mayor, check-in to places which you know that you’ll be able to check-in to frequently, as many times as possible. Didn’t find your place on Foursquare already? Add it. Don’t [...]

Many companies are using their blogs, campaigns, videos and general outreach to engage with their community in various ways. When companies do think of community contribution in one form or another, it usually takes the form of comments or a like. uTest, the world’s largest marketplace for crowdsourced software testing, is flipping this notion on its head. Believing that an open and global community can offer a knowledge based resource which no closed off company can [...]

(Guest Post by Ilan Peer) Since I don’t have an iPhone, it rarely happens that I update my location status, or tweeting where i hang out. To top this all off, I don’t even fully utilize this cool app that I’m writing about! Since it really caught my attention, I wanted to share my thoughts on foursquare – an application that allows you explore your city – has unlocked a certain code for location based service [...]