Corporate Branding and Consumer Trust

Guest Post by Ahuvah This blog post was inspired by an article I just read in Business Week titled “The Great Trust Offensive”. As I personally delve deeper into the world of corporate branding, I find it very interesting to come across various insights and tactics to building a brand and maintaining the correct corporate image. Well established corporate brands like McDonalds, Ford and AmEx are all in the process of re-branding themselves and many [...]