I’ve been in the social media space now for quite a few years and I meet with at least 5 companies each week who have understood the importance of utilizing social media for their businesses but are still afraid of entering their brands into the new media age. What are they worried about? Here are the top five concerns that I’ve heard from executives and my response to them: 1) They’re afraid they’ll lose control [...]

10. May Google Wave turns out to be a lot more convincing than what I’ve seen so far 9. May people stop giving relevance to terms like Web 2.0 and Web 3.0 and start giving relevance to what those terms mean 8. May advertisers finally admit the fact that that they cannot do without social media playing an integral part in their campaigns 7. May Web entrepreneurs start thinking more about the type of Web tools that [...]

In the years that I’ve been involved in social media, I have heard so many misconceptions and myths about social media that I am certain this article is long overdue. Here is a list of the top five misconceptions regarding social media: 1) Misconception #1: Social Media is only right for certain brands – Often time people ask me: ” Is social media only right for web services or for “cool” products? The answer is [...]