Blonde 2.0's Blog » Brian Solis https://www.blonde20.com/blog Socializing Brands Thu, 09 Feb 2012 14:59:32 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 A Talk with Brian Solis at LeWeb about My Body API and The Personal OS https://www.blonde20.com/blog/2010/12/21/a-talk-with-brian-solis-at-leweb-about-my-body-api-and-the-personal-os/?utm_source=rss&utm_medium=rss&utm_campaign=a-talk-with-brian-solis-at-leweb-about-my-body-api-and-the-personal-os https://www.blonde20.com/blog/2010/12/21/a-talk-with-brian-solis-at-leweb-about-my-body-api-and-the-personal-os/#comments Tue, 21 Dec 2010 18:57:37 +0000 Ayelet Noff http://www.blonde20.com/blog/?p=3801 Brian Solis is one of the world’s most renowned social media strategists. Here’s a video I shot of him at LeWeb where he summarizes his conference speech for us. The speech is a philosophical discussion about social sharing and the future of social tools. Solis discusses Loic Le Meur’s concept called “My Body API” which refers to the new devices emerging these days which measure aspects of us (weight, health, etc.) and connects them to other systems/platforms showing our progress (how much weight we’ve lost, how fast we ran, etc.). To this idea, he combines his concept which he calls “The Personal OS”,  an idea basically referring to the fact that these days each one of us as individuals surround ourselves with applications and social services that define who we are as people. When we combine My Body API and The Personal OS concepts together, we can start to broadcast other stuff than what we usually share and trigger new (more meaningful) conversations. Sharing our personal experiences. not only regarding who we are but also regarding who we are trying to become. By being bold and transparent in the social media space, we are awarded with motivation and encouragement from the community. See more in the video.

]]> https://www.blonde20.com/blog/2010/12/21/a-talk-with-brian-solis-at-leweb-about-my-body-api-and-the-personal-os/feed/ 0 5 Reasons Why You Want To Be At PIVOT https://www.blonde20.com/blog/2010/07/01/5-reasons-why-you-want-to-be-at-pivot/?utm_source=rss&utm_medium=rss&utm_campaign=5-reasons-why-you-want-to-be-at-pivot https://www.blonde20.com/blog/2010/07/01/5-reasons-why-you-want-to-be-at-pivot/#comments Thu, 01 Jul 2010 12:49:19 +0000 Ayelet Noff http://www.blonde20.com/blog/?p=3275

The Pivot conference is revving up again, scheduled to hit the Big Apple on the 17th – 19th of October, 2010. If you have anything to do with the marketing sweet spot of 18 – 34 year old generation ‘T’ (Techies), then you should definitely consider stopping by.

Why?  5 reasons for you:

Reason 1- First off, Pivot is the premiere brouhaha where ad agencies and brand marketers gather to discuss the styles, attitudes, preferences and technologies of said age bracket. Let’s face it, the trends in this marketing demographic change faster than Facebook’s privacy settings. So if you want any form of a heads up about what was, what is and what will be, for the hipsters of hi-tech, PIVOT’s a good place to start.

Reason 2- Need we mention that the fastest growing industry on the web is social media, and still, SM giants like Facebook and Twitter have yet to monetize themselves to the point of profitability (poor guys). Pretty much all of them are primarily looking toward advertising models to turn that around and reach projected revenue marks in the tens of billions. It’s probably a good idea then to hear from the proverbial horse’s mouth (i.e. The ad and marketing industry) exactly what kind of models we can expect to see being used to hit these mammoth numbers.

Reason 3-Then there’s social gaming. One of the hottest sub-sectors of of social media today. If there is one thing that has effectively lobotomized the greatest minds of business school theorists, it’s the meteoric rise of social gaming. No one could have predicted just how popular it would become, but people like Evan Cohen, GM of Foursquare and scheduled speaker at Pivot, are probably your best bet for the inside scoop on where social gaming is going. Which brings us to reason #4.

Reason 4- Some of the most qualified names in the industry are going to give their take on the above issues and more, including (but not limited to):

  • Brian Solis, Founder, FutureWorks
  • Samir Arora, Founder, Chairman and CEO, Glam Media
  • Evan Cohen, General Manager, Foursquare
  • Sam Decker, Chief Marketing Officer, Bazaarvoice
  • Esther Dyson, Founder, EDVenture Holdings
  • Stefan Weitz, Director of Bing Search (Microsoft)
  • Scott K. Wilder, GM Communities, Intuit
  • Michelle Bonat, CEO, RumbaFish
  • Wendy Lea, CEO, Get Satisfaction

How many reasons is that so far, 4? What was that last one? Oh yeah:

Reason 5- Blonde Readers will receive a 20% discount when you register with this promo code:

T2BAP201

Why? Because we’re awesome and we take care of our own. Stick with us kid, and life will be good.

So in conclusion, if you want to be on the dishing out end of being able to say to your friends “That’s so five minutes ago” instead of on the receiving end – and if you’re between semi to very cool … Then make sure you’re at PIVOT.

]]> https://www.blonde20.com/blog/2010/07/01/5-reasons-why-you-want-to-be-at-pivot/feed/ 2