on Sunday I gave a lecture at The Marker’s Customer Experience Conference. I spoke about: “The relationship between the brand and the consumer on social networks: From flirt to love.” How should brands engage with consumers on social networks? You’ll see that the relationship between brands and consumers on social networks is very similar to the relationship between couples.  The presentation displays three examples of  brands that handle their social media efforts differently. HP, the [...]

(Guest post by Dorine Sinigaglia) Recently, I noticed a friend of mine following a food truck company on Twitter. Call me old-fashioned, but I didn’t even know food trucks were still around – let alone had Twitter accounts! Food vendors always reminded me of a place where starved businessmen would run to grab a quick bite in TV sitcoms. I realized I knew very little about this business, so I began to do some research, as the [...]

Guest Post by Ahuvah This blog post was inspired by an article I just read in Business Week titled “The Great Trust Offensive”. As I personally delve deeper into the world of corporate branding, I find it very interesting to come across various insights and tactics to building a brand and maintaining the correct corporate image. Well established corporate brands like McDonalds, Ford and AmEx are all in the process of re-branding themselves and many [...]

In the years that I’ve been involved in social media, I have heard so many misconceptions and myths about social media that I am certain this article is long overdue. Here is a list of the top five misconceptions regarding social media: 1) Misconception #1: Social Media is only right for certain brands – Often time people ask me: ” Is social media only right for web services or for “cool” products? The answer is [...]

Guest Post written by Ahuvah Berger Everywhere you turn you hear the words social media, user generated content, Twitter, Facebook, Digg, etc but the real question remains – what is the purpose of social media? How can companies leverage these tools to engage and monitor their brands online? We have watched an evolution occur on the internet- from a period of time when there was a distinctive line between the content creators and the content [...]