Learning from Starbucks – One Tweet at a Time

(Guest post by Dorine Sinigaglia) Brands are using effective social media tools like Twitter more and more these days in creative ways to promote their brand name as a way to reach out to their consumers and attract new ones. Some brands really know how to promote their brand well – and this has been their saving force during the economic downfall over the last year. While thousands of businesses worldwide have closed down or [...]