(guest post by Dorine Sinigaglia) When done correctly, a successful business blog can be extremely rewarding for businesses of any industry. Creating a blog from scratch is in no way easy; it requires hard work on the writer’s end and the ability to think creatively about the benefits its business has to offer the community. In addition, building a community in general around the brand name takes some time. A successful blog has its investments [...]

Last week Eytan Galai, brother of Yaron Galai (Founder of Quigo which was sold to AOL) came to our offices to show us all the latest                   that’s been happening with Outbrain. For anyone who doesn’t know, Outbrain has recently  launched its revenue program OutLoud. For $10 a month, you can submit an interesting article to OutLoud. Outbrain will then take the articles you submitted and recommend them on relevant [...]

Guest Post written by Ahuvah Berger Everywhere you turn you hear the words social media, user generated content, Twitter, Facebook, Digg, etc but the real question remains – what is the purpose of social media? How can companies leverage these tools to engage and monitor their brands online? We have watched an evolution occur on the internet- from a period of time when there was a distinctive line between the content creators and the content [...]