This post was originally posted on The Next Web on November 16th Many companies are reporting to be increasing their social media spending in the upcoming year. What you might be curious to know is what type of companies are primarily behind the cash flow. Instead of getting too deep into the nitty gritty of industry breakdowns, let’s stick to the classic matchup of B2B vs. B2C. There are already quite a few papers which contrast [...]

Many B2B companies ask me whether Social Media is right for them. This post is all about why social media and B2B go hand in hand. Social Media is all about conversational marketing and this is why it works so well with B2B strategy. Social media is not about the masses. It is about reaching your target audience. Listening before selling and hearing before talking. Oftentimes businesses like to measure a social media campaign’s success [...]