Meeting Up with Gary Vaynerchuk in TLV

An article by Ayelet Noff    1 Comment

I had the pleasure of meeting up with Gary Vaynerchuk just a few weeks ago when he was in Israel. Here’s his (almost) full speech at the event McCann Erickson held in Tel Aviv. I am always amazed at how blunt and real Gary can be. Gary told the audience that they were doing all the wrong things in marketing their brands; That they were marketing in 2011 as if it was now 2005; That no one watches commercials on TV anymore because they all fast forward with Tivo and even those who don’t fast forward, are usually too busy looking at another screen (mobile) or even two other screens (Web and mobile) or even three other screens (Web, mobile and iPad). That no one looks at banners anymore or outside billboards for that matter. Everyone is busy looking at their mobile, or their laptop, or their iPad. This is not the future. This is now.

The talk was insightful, brilliant, and captivating. In an ADD world where it is immeasurably hard to catch people’s full attention (as I had demonstrated above), Gary was/is always up to the task. He is probably one of the only people in the world who can keep me captivated for a whole hour without checking my iPhone.

I split the speech into 4 different parts due to YouTube limitations: Enjoy!