Post written by Joanna Ezekiel This weekend Instagram went insane. I mean insane even for an app that gained 5 million users in just 8 months. Why? Justin Bieber opened an account, posted a photo of some traffic… and things went crazy. He got 1,700 followers in an hour. People going crazy for Instagram is nothing new. Nearly 860,000 photographs are posted to the app each day. Instagram users have already shared over 100 million photos [...]

Post written by Shahar Goldfinger In the social media industry we have a well known phrase that’s been used so often it’s become sort of a cliché. The most common version is this: “It’s not the number of people you have on your page, it’s the amount of engagement that matters.”  While this point could be debated (but I won’t do it in this post) everyone agrees that engagement is the key to the future of [...]

I had the pleasure of meeting up with Gary Vaynerchuk just a few weeks ago when he was in Israel. Here’s his (almost) full speech at the event McCann Erickson held in Tel Aviv. I am always amazed at how blunt and real Gary can be. Gary told the audience that they were doing all the wrong things in marketing their brands; That they were marketing in 2011 as if it was now 2005; That [...]

For the last few days I’ve been checking out Google+ and I must say I am quite impressed with the interface, real time updates, and of course the circles. When you go into the platform, you almost need to double-check that you’re on Google+ and not Facebook as the interface looks very similar. But has a lot of cool funky additions as well which I will go into more in detail below. So here are [...]