Today a year ago, Facebook introduced its like button. Such a simple yet genius idea enabling Facebook to learn what every user’s interests are. In one year, over 2.5 websites have integrated Facebook’s like button on their websites, giving Facebook the ability to not only gather information about its users on its own site but also gather information about them from all over the internet. In this manner, Facebook had conquered the web. People’s behavior [...]

In today’s age, it’s not enough for a brand to just have a Facebook business page. A brand needs to nurture its Facebook community and keep it excited and alive. A Facebook community needs to feel loved. Here are 5 ways to keep your community excited, happy and growing: 1) Run a creative contest – Think of a competition that would appeal to your community, that would mobilize them to get active with your brand. [...]