13
2010
UberVU – Your Social Conversations Monitor
This post was originally published on The Next Web on September 8th.
As a social media agency, it’s important for us to always be up to date on what people are saying on the Web regarding the brands we represent. I was introduced to UberVU at SeedCamp Paris last year, by their founder Vladimir Oane. UberVU collects all the conversations happening around your brand from blogging platforms, microblogging, social news sites, forums and social networks, and makes music by stringing it all together in a highly intuitive interface. Some of the sites that UberVU covers:
UberVU includes simple graphic indicators in their insights to give you an overall view of the kind of buzz or “the sentiment” your brand is generating in the social sphere. Basically you now have the tools to determine at a glance whether people love you; find you about as pleasant as a bad rash; or somewhere in-between. The question remains whether UberVU can pick up on the subtleties of syntax – meaning, do they understand sarcasm, metaphors, short hand and the like. Especially in the communist world of 140 characters for all twitterers regardless of class or station, the ability, or lack thereof, to pick up on such things can make a big difference in the size of the discrepancy between assumed public brand sentiment and reality. This is why UberVU wants to get smarter and is now asking users to help train its sentiment meter. If you ever find a mention in your stream which was incorrectly assessed by their sentiment measurement feature, you can now “teach” it otherwise.
UberVU’s services are divided into a few categories:
Data Collection
The way UberVU works is very easy. You just pick your search term and voila, you will receive all this information either by going to the site or signing up for email alerts. You can decide how often you’ll receive alerts regarding new mentions about your search term/s.
And now look out James Bond, I believe we have ourselves a corporate espionage feature. UberVU allows you to keep track of the sentiment around your competitors and see exactly how it compares to your own; where are they stronger; where are their weak points – Perhaps the 3.0 version will feature an ejector seat where you can launch the competition out of their desk chair and into the roof of their startup garage, if you get the urge.
Analytics
You will receive all the reports and charts that you ever dreamed of. The uberVU charts are interactive – you can drill down to specific days or zoom out as much as you want. You can filter information by platform (i.e. twitter, Facebook), language, location and even sentiment.
Interaction
You can reply to people’s comments right from UberVU. UberVU also offers translations for mentions because not all mentions will be in your native language. All mentions can be translated into your language of choice, or even filtered to arrive directly in your own language, allowing you to respond to tweets, posts and comments immediately without having to cut and paste to a third party translator. The significance? You can now have conversations with foreigners. Not correspondence, conversations.
Exporting Data
UberVU also includes seamless report making features for charts, PDF’s and the like. Reports like this can really come in handy when you want to show others in your company some of these beautiful analytics.
UberVu recently unveiled three new features; Geolocation, Share Of Voice (SOV) and the Daily Sentiment Breakdown:
Geolocation allows you to see exactly where in the world people are talking about your brand and provides you with a very cool visual heat map:
SOV shows you specifically on which platforms your brand is being talked about the most (i.e Facebook, Twitter, WordPress, etc).
Daily Sentiment Breakdown is really an add-on of UberVU’s core sentiment feature, only now the results can be broken down across a 24 hour period. What this allows for is the tracking of specific daily initiatives so that users can make incremental adjustments to the tone and direction of campaign strategy – slowly turning that frown upside-down.
In a world that’s trying to assess social media’s ROI, there is no specific platform yet which provides a complete, comprehensive measurement tool. However, I have to say that UberVU is one of the best tools out there right now. For anyone managing a social media campaign, both third party and in-house, there are a couple of social media conversation monitoring services – the most expensive of them being Radian6 and the cheapest of them being Google Alerts, which is free. There’s also an Israeli solution called Tracx. However, for the relatively small price UberVU costs, it is able to provide as comprehensive and insightful a solution as you’ll find out there at the moment. Stay tuned for more cool features coming from them soon.
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About the Author: Ayelet Noff
Ayelet Noff has over twelve years of experience marketing companies from various industries. She has been involved in the social media world before the term social media even existed. Ayelet opened Blonde 2.0 back in 2006. Before this, she was ICQ’s Marketing Manager for four years and also held various executive marketing positions in different startups. She is also a top blogger and currently writes for three different blogs: The Blonde 2.0 blog, The Next Web, and Socialmedia.biz. She holds an MBA degree from Tel Aviv University, and a BA in Politics from Brandeis University.
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The challenge that most of these companies face is “more of the same”. So many are licensing the same spiders for data, offering very similar analytics and sentiment solutions, historical databases, it’s all SO similar.
Success in this market is going to be found in differentiation. And to be honest, the one place that is WIDE open is structured engagement. Workflows, persmissions, by team and division, this is a complex tool. But this is where the smart players are going.
Most of the rest are either transitioning from being technology providers to service providers or being acquired and integrated with another service.
In this oversaturated market, differentiation will bring business today, and expanded utility is going to be the business of tomorrow.
Thanks for sharing a great overview!
I’ll keep my eyes on them, for sure.
Best,
Christine Hueber
Thanks for the informative post, I enjoyed it…Keep on good work and Have Great day
Hello Ayelet. This is a very cool capability and description (from you). May I have your permission to repost your blog on our Periscope blog (http://theperiscopegroup.com)? I promise to properly attribute etc. Best regards, Aaron
Sure Aaron. Would love that
Let me know once you publish. Thanks!
Thanks Firas!
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Brad Fallon
I can make a (very) few friends & hold conversations, but I hate having to laugh at lame jokes, or kiss azz. I can’t be bothered with most people, and I don’t care if they like me or not. I also find it very hard to monitor the crazy azz things I say sometimes. It’s difficult for me to be anything but honest.