Browsing articles from "August, 2010"
Aug
30
2010

The Value of a Social Media Fan….Priceless

This post was originally published on The Next Web on August 24th As social media continues to win respect and legitimacy in the hearts and minds of executives across the world and more companies than ever are looking to open up a Facebook page to take their brand “social” -a question that is repeatedly asked by brands is: What is the value of a fan? (or a “liker” in today’s terms). This question is often [...]

Aug
23
2010

All About Freedom, Decency and Responsibility In A Social Media Age

Social media channels such as social networks and blogs present powerful tools to spread information to the masses . However recent events involving an Ex-Israeli soldier who posted pictures of herself while on military duty, have led me to think about how democratic countries should handle this sharing of information now that they are faced with real-life threatening situations which may jeopardize their national security. I have heard numerous stories of companies that checked up on potential [...]

Aug
19
2010

A Case-Study In A Startup’s Fight For Differentiation Using Social Media

This post was originally featured on The Next Web. For those of you who haven’t yet heard of MMA, it probably sounds like some form of fancy business degree from the Wharton school of business – But for those of you who count themselves among the fighting aficionados of the 21st century, you must know that MMA stands for “Mixed Martial Arts”; the global phenomenon that combines such sports as Boxing, Kickboxing, Wrestling and Jujitsu, [...]

Aug
9
2010

Forex Trading and Social Media: A Case Study of easy-forex

This post was originally posted on socialmedia.biz on August 4th. We began working with easy-forex to combine their forex trading and social media activity back in February, 2010. We knew right away that teaming easy-forex’s expertise, vibrancy, and fresh approach to FX with our knowledge of the nuts and bolts of social media would invariably produce a winning combination. When we first took stock of easy-forex’ social media efforts, it was clear they had already recognized [...]

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