14
2010
The Relationship Between the Brand and the Consumer on Social Networks: From Flirt to Love
on Sunday I gave a lecture at The Marker’s Customer Experience Conference. I spoke about: “The relationship between the brand and the consumer on social networks: From flirt to love.”
How should brands engage with consumers on social networks? You’ll see that the relationship between brands and consumers on social networks is very similar to the relationship between couples. The presentation displays three examples of brands that handle their social media efforts differently. HP, the third brand, clearly exemplifies how giving back to your community, being responsive and listening before selling is the best policy. Please note that the presentation is in Hebrew.
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About the Author: Ayelet Noff
Ayelet Noff has over twelve years of experience marketing companies from various industries. She has been involved in the social media world before the term social media even existed. Ayelet opened Blonde 2.0 back in 2006. Before this, she was ICQ’s Marketing Manager for four years and also held various executive marketing positions in different startups. She is also a top blogger and currently writes for three different blogs: The Blonde 2.0 blog, The Next Web, and Socialmedia.biz. She holds an MBA degree from Tel Aviv University, and a BA in Politics from Brandeis University.
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Great topic! I'd like to read more. Do you have more info in English?
Hi Vilma:
The plan is to hopefully translate this to English soon.
Thanks for your interest.
sxlenvwtnmupmeqqqqo, prosta delovna mesta, owiqCATV.
Great topic! I’d like to read more. Do you have more info in English?
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