Since I have become addicted to Foursquare recently, the location check-in service, I set upon finding the best tips to get to the top of Foursquare’s leaderboard while playing fair. Here are the top 5 tips I can give you: 1) If you want to become mayor, check-in to places which you know that you’ll be able to check-in to frequently, as many times as possible. Didn’t find your place on Foursquare already? Add it. Don’t [...]

This post originally appeared on The Next Web on June 14th, 2010 If I were to ask you to put a face to the major players involved in foreign exchange, you’d probably think: Male, 50’s or 60’s, graying at the sides, stern faced, three pieced suit, European. Right or wrong, I’d bet any currency you want that you didn’t conjure up a 25 to 35 year old male with long hair, jeans, and some extra cash [...]

How do you measure the ROI of social media? This is a question that we are often asked by companies that want to enter the social media realm but are afraid or unsure of how to prove its success to their superiors. Wanna show your bosses that social media works? Here is a great video from Erik Qualman (@equalman) at Socialnomics which showcases several social media ROI success stories. Here are the top ten facts you [...]

Many companies are using their blogs, campaigns, videos and general outreach to engage with their community in various ways. When companies do think of community contribution in one form or another, it usually takes the form of comments or a like. uTest, the world’s largest marketplace for crowdsourced software testing, is flipping this notion on its head. Believing that an open and global community can offer a knowledge based resource which no closed off company can [...]