18
2010
Can You Keep Ignoring Social Media? 10 Reasons Why You Just Can't
The guys at Socialnomics have created Social Media Revolution 2, a sequel to their first Social Media Revolution video and it is awesome! Here are 10 reasons why you can’t ignore social media anymore (in case you didn’t figure that out yet):
1) Over 50% of the world’s population is under 30-years-old. 96% of them have joined a social network.
2) Facebook tops Google for weekly traffic in the U.S.
3) Facebook added more than 200 million users in less than a year
4) The fastest growing segment on Facebook is 55-65 year old females
5) Youtube is the 2nd largest search engine in the world
6) Ashton Kutcher and Britney Spears have more twitter followers than the entire populations of: Sweden, Israel, Switzerland, Ireland, Norway and Panama.
7) There are over 200,000,000 blogs
8 ) 25% of search results for the world’s top 20 largest brands are links to user-generated content
9) 60 million status updates happen on Facebook daily
10) We will no longer search for products and services. They will find us via social media.
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About the Author: Ayelet Noff
Ayelet Noff has over twelve years of experience marketing companies from various industries. She has been involved in the social media world before the term social media even existed. Ayelet opened Blonde 2.0 back in 2006. Before this, she was ICQ’s Marketing Manager for four years and also held various executive marketing positions in different startups. She is also a top blogger and currently writes for three different blogs: The Blonde 2.0 blog, The Next Web, and Socialmedia.biz. She holds an MBA degree from Tel Aviv University, and a BA in Politics from Brandeis University.
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[...] Can You Keep Ignoring Social Media? 10 Reasons Why You Just Can’t (blonde2dot0.com) [...]
Could not agree more. Another revolution is underway, as profound as the last one (We will look back on the day when Search was king).
People value the information from their expanded affinity circle on social networks, not what they hear on traditional media channels, or find through search.
Open Graph means a superior ad serving platform, and killer analytics (Disclaimer: My Company is working on Analytics 2.0 night and day), and killer search — Search result ranking based on what my FRIENDS like.
The only way they loose is if the platform becomes unstable, or they bow to the privacy police.
Are you really sure about reason #1?
“96% of the world's population under 30 have joined a social network”? That's more than 19 out of every 20 people. Maybe 96% of the *ADULT* population under 30 *IN THE US*. Somehow I don't think Twitter and Facebook are that popular in the third world or with under 10s.
I'd also say 2 and 8 are the only ones that seem like real reasons. The other are statistics with no analysis. Why does Ashton Kutcher having more twitter followers than Sweden's population mean I need to get into social media? To me that just says that most people using social media are vapid douches.
Miles:
There's no point in arguing with the facts.
And you are using social media by reading this blog and commenting so does that mean you're a douche?
Yes I am being a complete douche and I have absolutely no problem admitting it. You have a cool blog and I don't want to cause any bad feelings.
I didn't mean for you to take my comment personally but perhaps it was a little strong.
I do feel that this article would have been a lot better with some analysis of each point though – it's up to you to explain why Ashton Kutcher having tons of followers means anything significant.
Starting the list with a statistical claim that is patently untrue was what made me make a comment though – it's the sort of statistic that when carefully considered using a bit of common sense, simply cannot be true. For a start, much less than 96% of any country's population under 30 is over the age of six. Then there is the 20%+ illiteracy rate in many poorer countries – it's difficult to believe that people who cannot read or write are using Twitter. It's also hard to believe that the many, many millions of people in the third world living in poverty are posting about how they can't get clean water to drink on Facebook.
Almost certainly the 96% statistic is for adults (ie people between the ages of 18 and 30) in the US or a similar developed country (in which case 96% seems like a reasonable value) but this detail has been lost, chinese whispers style, before the statistic got to wherever you quoted it from.
I have to agree with: “Almost certainly the 96% statistic is for adults (ie people between the ages of 18 and 30) in the US or a similar developed country (in which case 96% seems like a reasonable value) but this detail has been lost, chinese whispers style…” (No offense intended to Ayelet).
When I read that stat, I thought immediately of all the “3rd world” places I have been and concluded that it would be at least another decade before most of their affluent population had that kind of access.
That stat has to refer to developed countries, population 18-30. But…
This actually makes an important validation of Ayelet's point, which is there is a huge wave coming… it's just not here yet.
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Ok so facebook gets as much traffic as Google… don't care because what comes from there is also important, moreso, since facebook is known to convert lower and be less qualified traffic so to drive the same sales takes a lot more traffic. So who really cares that a lot of people waste time on Facebook. IMO, that's a reason to not do it. The engagement is the important thing… but it is far from a revolution, it will never replace Search in the buying funnel. it's asinine to believe it will.
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Is it me or do Justin and Britney still seem to kind of have a thing. Did you see the way they were photographed in the most recent US Weekly?
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