Brands today have the incredible opportunity of interacting with consumers on the #1 social network in the world – Facebook – and creating relationships with them that are long lasting, personal and relevant. Companies today no longer control their own brand, the power has shifted to the masses. It is the public’s desire and feedback that will decide the brand’s fate in the end. Therefore it is clearly apparent that Facebook must play a major [...]

Skype’s FREETALK Buddy Cam is irresistibly cute. He’s also light and totally flexible. You can clip him anywhere and start sending stunning images as well as video conferencing with your friends and family. If you travel a lot like I do, you’ll find Buddy to be a great and very accommodating travel companion. Here are some of Buddy’s special features: Automated Motion Technology constantly updates light settings Advanced colour compensation technology Innovative design fits on any [...]

Next Monday, March 15th I am organizing a crowdsourcing session at the famous GarageGeeks venue in Israel. We have four different companies presenting their own view of what crowdsourcing is all about and how they utilize crowdsourcing in their own companies. We have four speakers: Doron Reuveni, CEO of uTest - Doron will discuss how online communities are disrupting many industries; will compare the differences between a mob, a crowd and a community; will provide a sneak [...]

Often time when I am traveling abroad, people ask me: “Why does Israel have so many startups? What is it about Israel that makes it so innovative and strong in the hi-tech industry?” Saul Singer together with Dan Senor have researched that question and have written a whole book about it. They believe the Israeli model can be copied elsewhere in less innovative regions and that other nations have much to learn from Start-Up Nation. [...]