Comments on: Why B2B Companies Should Be Using Social Media https://www.blonde20.com/blog/2009/12/14/why-b2b-companies-should-be-using-social-media/?utm_source=rss&utm_medium=rss&utm_campaign=why-b2b-companies-should-be-using-social-media Socializing Brands Fri, 06 Jan 2012 08:26:14 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Katie https://www.blonde20.com/blog/2009/12/14/why-b2b-companies-should-be-using-social-media/#comment-2473 Katie Mon, 14 Jun 2010 19:01:55 +0000 http://www.blonde20.com/blog/?p=2443#comment-2473 Great article.<br><br>We've seen the impact of social marketing for B2B first-hand. Our marketing firm launched a campaign for <a href='http://b2bfiles.net' rel="nofollow">b2bfiles.net</a>, a File Transfer & File Sharing company specifically built for the business community, and were very pleased at the response of the general public, who, themselves, need a service like <a href='http://b2bfiles.net' rel="nofollow">b2bfiles.net</a> at the office.<br><br>Very interested cycle.<br><br>Katie Great article.

We've seen the impact of social marketing for B2B first-hand. Our marketing firm launched a campaign for http://b2bfiles.net&#39; rel=”nofollow”>b2bfiles.net, a File Transfer & File Sharing company specifically built for the business community, and were very pleased at the response of the general public, who, themselves, need a service like http://b2bfiles.net&#39; rel=”nofollow”>b2bfiles.net at the office.

Very interested cycle.

Katie

]]> By: Nancy Shapira-Aronovic https://www.blonde20.com/blog/2009/12/14/why-b2b-companies-should-be-using-social-media/#comment-2472 Nancy Shapira-Aronovic Sat, 26 Dec 2009 23:44:28 +0000 http://www.blonde20.com/blog/?p=2443#comment-2472 I totally agree but still find it hard to convince our clients (all B2B) that social media is not an option but a necessity. We usually do a competitive benchmark for our clients to show them what their competitors are doing..I will send them these figures as argument for using SM in 2010. I totally agree but still find it hard to convince our clients (all B2B) that social media is not an option but a necessity. We usually do a competitive benchmark for our clients to show them what their competitors are doing..I will send them these figures as argument for using SM in 2010.

]]> By: Nancy Shapira-Aronovic https://www.blonde20.com/blog/2009/12/14/why-b2b-companies-should-be-using-social-media/#comment-2471 Nancy Shapira-Aronovic Sat, 26 Dec 2009 18:44:28 +0000 http://www.blonde20.com/blog/?p=2443#comment-2471 I totally agree but still find it hard to convince our clients (all B2B) that social media is not an option but a necessity. We usually do a competitive benchmark for our clients to show them what their competitors are doing..I will send them these figures as argument for using SM in 2010. I totally agree but still find it hard to convince our clients (all B2B) that social media is not an option but a necessity. We usually do a competitive benchmark for our clients to show them what their competitors are doing..I will send them these figures as argument for using SM in 2010.

]]> By: Dror Orbach https://www.blonde20.com/blog/2009/12/14/why-b2b-companies-should-be-using-social-media/#comment-2470 Dror Orbach Fri, 18 Dec 2009 10:41:57 +0000 http://www.blonde20.com/blog/?p=2443#comment-2470 Thanks for the post and the interesting stats. I agree that social media is a must for B2B companies - for both external use and internal use. The reasons B2B companies use social media today remind me a lot of the "Internet Presence Strategy" workshops I used to run around 1997 - when companies were not sure how to best utilize the Internet to add value to their businesses. One of the sticky points is the question of how to integrate this into the day-to-day processes and operational systems of a company. This should be aligned with the value objectives and milestones set when adopting social media, and is a key component of convincing company management to use it beyond a specific one-time campaign. Thanks for the post and the interesting stats. I agree that social media is a must for B2B companies – for both external use and internal use. The reasons B2B companies use social media today remind me a lot of the “Internet Presence Strategy” workshops I used to run around 1997 – when companies were not sure how to best utilize the Internet to add value to their businesses. One of the sticky points is the question of how to integrate this into the day-to-day processes and operational systems of a company. This should be aligned with the value objectives and milestones set when adopting social media, and is a key component of convincing company management to use it beyond a specific one-time campaign.

]]> By: J.D. Meier https://www.blonde20.com/blog/2009/12/14/why-b2b-companies-should-be-using-social-media/#comment-2469 J.D. Meier Tue, 15 Dec 2009 01:32:26 +0000 http://www.blonde20.com/blog/?p=2443#comment-2469 I think it's a good self-fulfilling loop.<br><br>When you use social media, you're connecting with customers. when you connect with customers, you find out needs. When you find out needs, you're relevant. To be relevant and useful, you have to be authentic. When you're authentic and relevant and useful, then your "thing" gets spread through word of mouth marketing. The more raving fans you get, the more you can hone what you do and be your authentic self or service or company ... and your raving fans help keep you authentic and honest. And the cycle goes on. I think it's a good self-fulfilling loop.

When you use social media, you're connecting with customers. when you connect with customers, you find out needs. When you find out needs, you're relevant. To be relevant and useful, you have to be authentic. When you're authentic and relevant and useful, then your “thing” gets spread through word of mouth marketing. The more raving fans you get, the more you can hone what you do and be your authentic self or service or company … and your raving fans help keep you authentic and honest. And the cycle goes on.

]]> By: blonde20 https://www.blonde20.com/blog/2009/12/14/why-b2b-companies-should-be-using-social-media/#comment-2468 blonde20 Mon, 14 Dec 2009 17:23:39 +0000 http://www.blonde20.com/blog/?p=2443#comment-2468 Thanks so much Olivier! This means the world to me coming from you! Thanks so much Olivier! This means the world to me coming from you!

]]> By: olivierBlanchard https://www.blonde20.com/blog/2009/12/14/why-b2b-companies-should-be-using-social-media/#comment-2467 olivierBlanchard Mon, 14 Dec 2009 17:17:02 +0000 http://www.blonde20.com/blog/?p=2443#comment-2467 Excellent post. Great information. I'm forwarding this to a few people. Thanks! Excellent post. Great information. I'm forwarding this to a few people. Thanks!

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