10. May Google Wave turns out to be a lot more convincing than what I’ve seen so far 9. May people stop giving relevance to terms like Web 2.0 and Web 3.0 and start giving relevance to what those terms mean 8. May advertisers finally admit the fact that that they cannot do without social media playing an integral part in their campaigns 7. May Web entrepreneurs start thinking more about the type of Web tools that [...]

(guest post by Dorine Sinigaglia) When done correctly, a successful business blog can be extremely rewarding for businesses of any industry. Creating a blog from scratch is in no way easy; it requires hard work on the writer’s end and the ability to think creatively about the benefits its business has to offer the community. In addition, building a community in general around the brand name takes some time. A successful blog has its investments [...]

Many B2B companies ask me whether Social Media is right for them. This post is all about why social media and B2B go hand in hand. Social Media is all about conversational marketing and this is why it works so well with B2B strategy. Social media is not about the masses. It is about reaching your target audience. Listening before selling and hearing before talking. Oftentimes businesses like to measure a social media campaign’s success [...]

Yesterday I attended Jeff Pulver‘s 140 Conference in Tel Aviv. I really enjoyed @thekotel‘s presentation which unfortunately I didn’t film but go to the twitter profile and check it out. Alon Nir is doing a remarkable job there. The lecture I enjoyed in particular was Yaniv Golan’s (CTO of Yedda)  “The 140-characters Netscape” where he stated: “I believe that in 2 years the Twitter brand will be in the same position as the Netscape brand [...]

(Guest post by Dorine Sinigaglia) Recently, I noticed a friend of mine following a food truck company on Twitter. Call me old-fashioned, but I didn’t even know food trucks were still around – let alone had Twitter accounts! Food vendors always reminded me of a place where starved businessmen would run to grab a quick bite in TV sitcoms. I realized I knew very little about this business, so I began to do some research, as the [...]

To all my devoted readers: I wanted to let you know of a new campaign that we just launched for our client HP Israel. We are giving away an awesome laptop: Mini 110C-1120EJ. For a chance to win it, all you need to do is go to HP Israel’s Facebook Fan Page , tell us where you would take it and we will help you take it there!  To my readers who are located outside of Israel [...]