Thanks for the nice words.

Regarding the social media expert point, I must say that from my experience, many companies that try to use social media tools on their own for branding purposes without consulting with a professional first, often time fail because they don't know how to engage with users correctly within the social networks and they are ignorant to the rules of each network and cause their brand more damage than good in the end. There are of course exceptions to every rule, but most companies I've encountered have needed some assistance, at least in the beginning stages.

Thanks again and happy holidays to you as well!

Thanks for the nice words.

Regarding the social media expert point, I must say that from my experience, many companies that try to use social media tools on their own for branding purposes without consulting with a professional first, often time fail because they don't know how to engage with users correctly within the social networks and they are ignorant to the rules of each network and cause their brand more damage than good in the end. There are of course exceptions to every rule, but most companies I've encountered have needed some assistance, at least in the beginning stages.

Thanks againand happy holidays to you as well!

But there is one sentence, not about social marketing that is not true:
“Just like a company wouldn’t take on its PR on its own without consulting with a PR expert first, a company should not delve into social media without consulting with a social media expert.”

MANY companies do PR with great great success without consulting a PR expert or having one on staff. I agree with your point about social networks and working with an expert. But there are companies that do fine in PR without a PR firm or expert. (I wouldn't, but they do exist, many of them.)

Great article with thanks MERRY CHRISTMAS