7
2009
Example Of a Great Viral Video Commercial
Guest Post written by Ilan Peer
Advertising for television industry used to be formatted into 15/30/45 second spots but the internet has changed the industry drastically. The audience on the internet now makes up for more views than the number of views one can get through television advertisements (Tivo has a lot to do with this also).
Television advertisements have a longer viewing life when they are placed online. The advertising firms now air the ads on tv first and then upload them to the web with the hope that the video will turn viral.
Here in lies a change in the advertising world. This shift of reach and distribution via the web is driving the creative agencies to come up with guerrilla-like advertisements.
Rather than just read the slogan or try to burn the corporate logo into the collective mind, the new approach allows the viewers to get more out of watching the advertisement. It has reached a point where the creative agencies try to create video advertisements with a more “user generated content” look and feel” for their highly expensive ad production.
The audience has become much more sophisticated and is aware of the advertising agencies tactics and will not view just any advertisement they put on air. The advertising firms must appeal to the sharpest of viewers and be extremely creative.
Here is an example of a great creative commercial:
Made by I&S BBDO Agency in Japan for their client – a chemical technology company called ThreeBond. The video targets the household maintenance & pet product market. The purpose of this video ad was to publicize their less known product (their super glue). The Tokyo based firm says: “The campaign is designed to reconnect the product with the sophisticated youth segment which demands perfection in enjoyment.” (extracted from Brand Republic post)
When comparing the ThreeBond corporate and product web pages, it is amazing to see just how a creative advertisement can change potential customers’ perception and create brand appeal.
About the Author: Ayelet Noff
Ayelet Noff has over twelve years of experience marketing companies from various industries. She has been involved in the social media world before the term social media even existed. Ayelet opened Blonde 2.0 back in 2006. Before this, she was ICQ’s Marketing Manager for four years and also held various executive marketing positions in different startups. She is also a top blogger and currently writes for three different blogs: The Blonde 2.0 blog, The Next Web, and Socialmedia.biz. She holds an MBA degree from Tel Aviv University, and a BA in Politics from Brandeis University.
Recent Comments
Tags
Recent Comments
Archives
- January 2012
- December 2011
- November 2011
- October 2011
- September 2011
- August 2011
- July 2011
- June 2011
- May 2011
- April 2011
- March 2011
- February 2011
- January 2011
- December 2010
- November 2010
- October 2010
- September 2010
- August 2010
- July 2010
- June 2010
- May 2010
- April 2010
- March 2010
- February 2010
- January 2010
- December 2009
- November 2009
- October 2009
- September 2009
- August 2009
- July 2009
- June 2009
- May 2009
- April 2009
- March 2009
- February 2009
- January 2009
- December 2008
- November 2008
- October 2008
- September 2008
- August 2008
- July 2008
- June 2008
- May 2008
- April 2008
- March 2008
- February 2008
- January 2008
- December 2007
- November 2007
- October 2007
- September 2007
- August 2007
- July 2007
- June 2007
- May 2007
- April 2007
- March 2007
I agree it's a great commercial, I'm not sure what's new though. This ad would have made a great ad on TV 10 years ago when “viral videos” were not even conceived. So either any good content is viral given a platform (e.g. YouTube) which makes it easy to transmit, or I'm missing something?
you're right, not missing a thing. come to think of it,
it is good creative in the essence
Cool concept, but like so many viral videos I have no idea from watching it what the hack am I suppose to buy or do.
Nor do I have any inclination to google the sparks name or whatever, since I have already forgot about it.
I'm guessing it's glue…:)
<h2 align=”center”>Costs For Uggs–What It Costs?</h2>
–>Are you lusting after a few (or even more) Uggs (UGG Australia) boots and if so, you're in good company, as girls and women of all ages, especially with the simple, slipper-like design of these sheepskin ugg boots, which are relatively easy and very comfortable to wear. And they appear to be affected. Some men are also jumping on the trend and luxury UGGs? Australia, the brand also offers a range of contemporary styles for them.
–>Could you mind giving everyone loves from ugg-boots? There are so many types of uggs, ugg bailey button,ugg classic tall, ugg classic short, ugg classic cardy. How to choose your favorite? Or do you really want to one uggs regardless its style? Despite their design is awkward and slipper-lile, Uggs is one of the few stations that are of general interest, have argued that cross generational lines.
–>Young people, students and young mothers and the Middle Ages, the original Black Ultra Tall UGG Boots, seem pulled the fleecy-lined boots that are manufactured in Australia, with the best materials. Are you sure that your feet warm in winter without socks, and cool in summer so that is more versatile too? If no, hurry up to take one ugg boots on goodugg uk sale ! That's why we see people wear them in schools, supermarkets, on the slopes and even in the most popular beaches in the United States and abroad. Many surfers also use uggs to keep their feet warm.
–>What do you really care about? Is its price or quality, or you just following the general trend? You know what are you thinking in your heart!
Internet videos are not for entertainment alone. Through Internet video marketing, one can promote products and services online, by using catchy and short, but informative videos.
Glenne Baxter is the of articles relating to recreation and leisure in sharm el .
Brandon Flowers Jersey
Eli Manning Jersey
Ricky Williams Jersey
Andre Johnson Jersey
Jared Allen Jersey
Lawrence Taylor Jersey
Tony Dorsett Jersey
Reggie Bush Jersey
John Randle Jersey
Brandon Marshall Jersey
vvcydomlwzdjfnlxyoh, zaposlovanje, CTHIkXzE.
Anyone wanna go surfing
Sorry for the huge review, but I’m really loving the new Zune, and hope this, as well as the excellent reviews some other people have written, will help you decide if it’s the right choice for you.
I really liked this post. You write about this topic very well. Great Marketing Strategies helps expand the business in the right way.
Thanks
nick
musica
I just love this BlogEngine platform, it creates a blog look and act like a blog if you ask me. Do you like it over WordPress and Blogger?
One of the biggest problems my group has isn’t convincing folks that they have a problem. It’s convincing them to address the biggest one first and then deal with the other stuff. Nobody seems to want to do that. Everyone wants a reason or an excuse. They want to worry about the big bruise on their arm when there leg is cut off and they are bleeding out.