Jul
20
2009

Renee Blodgett & Sarah Lacy discuss the London Tech Scene

While participating in the Traveling Geeks week in London, and checking out the start-up scene in the UK, I had the opportunity to interview a few of my fellow travelers about their impressions of the London tech scene. In between our busy schedule, I appreciated the chance to speak to Renee Blodgett and Sarah Lacy.

Renee Blodgett is the CEO of Magic Sauce Media, a strategic communications, social media, and branding consultancy, co-founder of Traveling Geeks, founder and producer of We Blog the World, a blog dedicated to global storytelling and the latest developments in social, cultural and technology trends and blogger of Down the Avenue .

Renee discusses the difference between UK and Silicon Valley start ups. Her impression of the London tech scene, after having previously lived in England, was that the UK is not really a start-up culture. They are more reserved and still trying to get their head around social media and remain reliant on traditional media, like radio and television. According to Blodgett, the UK is not really a start-up culture.

Sarah Lacy is the author of Once You’re Lucky, Twice You’re Good: The Rebirth of Silicon Valley and the Rise of Web 2.0. She is also Editor At Large at TechCrunch, a reporter for BusinessWeek, and also co-hosts the Yahoo! Tech Ticker.

Lacy provides some important insights on the current state of the economy. She points out that UK-based start ups are feeling the consequences of the economic downtown far more than start ups in Silicon Valley. A long-time observer of the UK tech scene, Lacy has seen that many start ups have failed, yet there is definitely potential to excel. Several companies have done very well. What is the secret to their success? A strong business model, concern for metrics, and a focus on profitability. Lacy also agrees with Blodgett that the UK isn’t as into social media. While Israelis love social media and are relentless, the British are more reserved and restrained.

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Ayelet Noff

About the Author: Ayelet Noff

Ayelet Noff has years of experience in marketing companies from various industries. She has been involved in the social media world before the term social media even existed. Ayelet opened Blonde 2.0 back in 2006. Today, Blonde 2.0 is one of the leading social media agencies in the world. Ayelet holds an MBA degree from Tel Aviv University, and a BA in Politics from Brandeis University.

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