Corporate Blogging Through the Ages – Skype then and now

An article by Ayelet Noff    2 Comments

This is a re-post from Techcrunch Europe.

My fellow Traveling Geeks companion, Robert Scoble (aka the Scobleizer) and Peter Parkes from Skype were interviewed by Renee Blodgett who is the CEO of Magic Sauce Media, Co-founder of The Traveling Geeks and Founder and Producer of We Blog the World. We set up shop on the streets of London directly in front of the hotel we stayed in, the Malmaison, which naturally picked up the sweet sounds of British school children playing in the background. The topic for Renee’s interview today: Corporate blogging through the ages. Park’s role at Skype is essentially to take care of every bit of Skype that touches the social web (blogging, twitter, etc.), so he has personally witnessed the changes of social media in the corporate world. During this chat he delves into the differences of social media’s role during Skype 2006 and Skype now.

In this second video I interview Peter, this time accompanied by Experience Manager for Skype, Neil Dodd. Dodd currently deals with everything user experience related for Skype for Windows. The two discuss specifically how Skype uses social media to receive feedback and also to help blow up their new product launches, such as Skype 4.1 for Windows, which was launched last week. Dodd tells us about the new features in Skype 4.1 for Windows and Peter reveals his Twitter identity!