Jun
25
2009
Social Media

How Larry the Bird Became Twitter's Mascot

Ayelet Noff An article by     Comments 7 Comments

Have you heard the story of how Larry the bird became Twitter’s mascot? Larry’s owner got fired from his job and could no longer afford to keep him. The little blue bird was forced to flee his home, briefcase in wing, and find a job. He tried all the traditional routes: employment agency, newspaper job listings, online classifieds, but nothing worked. Then he signed up for a Facebook account and everything changed from there. Just like Larry found out, the best way to find a job these days or find employees is through Web 2.0 tools like social networks. This is what we call Recruitment 2.0. I talked about this subject a few months back. Check it out here.

Social networks have replaced job boards and companies looking for skilled, savvy employees now have a plethora of options for recruitment online. Recruiting through social networks allows unprecedented reach in terms of potential employees and amount of information available on each candidate, with the added bonus of being one of the most cost-effective recruitment tools around.

Watch the story of Larry the Bird:

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Ayelet Noff

About the Author: Ayelet Noff

Ayelet Noff has over twelve years of experience marketing companies from various industries. She has been involved in the social media world before the term social media even existed. Ayelet opened Blonde 2.0 back in 2006. Before this, she was ICQ’s Marketing Manager for four years and also held various executive marketing positions in different startups. She is also a top blogger and currently writes for three different blogs: The Blonde 2.0 blog, The Next Web, and Socialmedia.biz. She holds an MBA degree from Tel Aviv University, and a BA in Politics from Brandeis University.

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