9
2009
Blonde 2.0 Takes Manhattan
I just came back from Internet Week NYC and I will be posting various interesting videos I took there in the next couple of days. While there, I had the pleasure of meeting the fabulous Jolie O’Dell from Read Write Web. We discussed the value of using social media marketing for brands and the extraordinary viral effects of a simple tweet or Facebook post. We talked about the ease of measuring social media campaigns plus the sheer cost efficiency of using available, online tools, in order to market a product. I also point out that many companies don’t have a true understanding of the niche and up to date channels and tools that are so imperative in making an online campaign a true success because they do not live online and use the tools themselves. Check out the video below:
Apropo, did you see that Blonde 2.0 was also mentioned on CNN Money this week?
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About the Author: Ayelet Noff
Ayelet Noff has over twelve years of experience marketing companies from various industries. She has been involved in the social media world before the term social media even existed. Ayelet opened Blonde 2.0 back in 2006. Before this, she was ICQ’s Marketing Manager for four years and also held various executive marketing positions in different startups. She is also a top blogger and currently writes for three different blogs: The Blonde 2.0 blog, The Next Web, and Socialmedia.biz. She holds an MBA degree from Tel Aviv University, and a BA in Politics from Brandeis University.
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You said that many companies don’t have a true understanding of the niche and up to date channels and tools that are so imperative in making an online campaign a true success because they do not live online and use the tools themselves.
This is true.
You could also say that in the context of social media, the term campaign has less relevance that in other fields, and perhaps the use of relationship is more precise.
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[...] Blonde 2.0 Takes Manhattan (blonde2dot0.com) [...]
I was thinking about this just the other day. I think you read my thoughts. Kinda creepy, but do continue.