Art-and-You: the Online Art Marketplace

An article by Ayelet Noff    4 Comments

If you want to buy collectible’s and second hand items you go to EBay, if you’d like to buy a book you visit Amazon and that seems to be the limit of mainstream of physical retailing by pure Web companies. Many traditional retailers have a strong Web presence but that is arguably there to supplement their physical network, not to replace it. But what about a sector that has no strong, central physical world counterpart, what about the world of art? How do you replicate online the ‘feel’ of art shopping. A one-year-old Parisian start-up called Art-and –You is making an online art market a reality.

Art-And-You is not purely an art marketplace, it is a hybrid of commerce, original content, and social networking. It features a Web magazine updated daily, video content on their Web TV channel, social networking for artists, art buyers and event organizing as well as a market system where artists can list creations and buyers can view items for sale.

At Seedcamp Paris I sat down with Mary-Noelle Dana from Art-And-You, who describes it as all about art and artistic creation, focusing on very accessible art as opposed to the official art market, we talked about Art-And-You, its launch, features and when they are going to roll-out a an English language version of the site. Full interview below.