Apr
1
2009
Social Media

Blonde 2.0 Officially Rebrands, Will Now Be Known As Brunette 3.0

Ayelet Noff An article by     Comments 9 Comments

AP: Tel Aviv, Israel – Today Blonde 2.0 Israel’s premier online public relations and social marketing consultancy firm has announced a full rebranding effort and will now be known as Brunette 3.0. Ayelet Noff, Founder and CEO of Blonde 2.0 released this statement; “Did you really think I was going to keep my hair one color forever? You have to move with the times and changing fashions, blonde is so 2008”.

It has been announced that the full rebranding is also making changes at the office; gone are the foosball tables, the ball pit and the slip n’ slide and the dress code has changed from über casual to serious business attire, employees of Blonde 2.0 were spotted outside a Tel Aviv hair salon waiting one-by-one to have their hair “rebranded”.

It seems this is just another change in a long line of moves as the Internet world moves from its 2.0 to 3.0 stages, the Web 2.0 era which has lasted from 2004 till the current economic meltdown was embodied by the socialization of the Web with early social sites like Friendster showing the promise of social relationships online and later sites like Facebook really harnessing the power of the social graph and turning into Internet giants. When asked, Miss Noff said: “Brunette 3.0 will be a central part of the Web 3.0 movement, as soon as somebody figures out what that actually means”. 

 

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Ayelet Noff

About the Author: Ayelet Noff

Ayelet Noff has over twelve years of experience marketing companies from various industries. She has been involved in the social media world before the term social media even existed. Ayelet opened Blonde 2.0 back in 2006. Before this, she was ICQ’s Marketing Manager for four years and also held various executive marketing positions in different startups. She is also a top blogger and currently writes for three different blogs: The Blonde 2.0 blog, The Next Web, and Socialmedia.biz. She holds an MBA degree from Tel Aviv University, and a BA in Politics from Brandeis University.

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