Mar
30
2009

A Conversation With Ora Ito

While I was at the DLD conference back in January I was lucky enough to get the chance meet Ito Morabito the famed industrial designer who designs under the name Ora Ito. He is something of an Internet pioneer; while at a magazine called Crash he created virtual products for virtual brands. The idea, he said, ”was to make fake publicity for fake products that looked real”. He put these products on the Internet, and soon a Swiss collector was asking to buy the nonexistent watch he had seen on the Web site. Since then he has built the Ora Ito brand into an international tour-de-force in the world of industrial design. His impressive client list now includes Nike, Heineken, Adidas, the furniture manufacturer Cappellini and the lighting giant Artemide.

More recently he was also on the judging panel of The Crane TV contest. A good video about his life and work can be seen here.

I sat down with him for a conversation about technology, design and where the two meet. See the full interview below.

 

 

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Ayelet Noff

About the Author: Ayelet Noff

Ayelet Noff has over twelve years of experience marketing companies from various industries. She has been involved in the social media world before the term social media even existed. Ayelet opened Blonde 2.0 back in 2006. Before this, she was ICQ’s Marketing Manager for four years and also held various executive marketing positions in different startups. She is also a top blogger and currently writes for three different blogs: The Blonde 2.0 blog, The Next Web, and Socialmedia.biz. She holds an MBA degree from Tel Aviv University, and a BA in Politics from Brandeis University.

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